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Elite Real Estate Systems Expands Footprint with eXp Realty as $70M Merger Fuels FinTech Platform Launch in Fall 2025
“This is a monumental day for our organization,” said Jeff Cohn, Co-Founder and CEO of Elite Real Estate Systems. “Partnering with eXp Realty puts our agents and teams on a national stage, leveraging eXp’s innovative cloud-based brokerage and vast network, while merging with Good Life Capital gives us the financial muscle to invest further into transformative technology and services for both our agents and clients.”
The collaboration with eXp Realty — a brokerage quickly approaching 90,000 agents across 26 international markets — is expected to amplify ERS’s growth. By tapping into eXp’s global agent network and resources, ERS aims to accelerate growth for its teams and provide unparalleled service to clients across the country.
Concurrently, the merger of Elite Real Estate Systems with Good Life Capital infuses the company with fresh capital and investment expertise. Good Life Capital’s portfolio — which has grown to more than $70 million in assets under management — will now support Elite Real Estate Systems’ strategic initiatives. This merger not only strengthens the financial foundation of the combined companies but also accelerates the development of new products and services.
“Good Life Capital’s vision of investing in high-growth opportunities aligns perfectly with ours,” stated Co-Founder and President, Renee Mueller. “Their track record in asset growth and our industry expertise make a powerful combination. Together, we are well-equipped to seize new opportunities and drive innovation in the real estate sectors. The infusion of capital will be directed toward expansion efforts and further development in the financial technology sector, ensuring that innovative digital solutions are infused into these financial services and processes.”
A centerpiece of these innovations is the new FinTech platform, currently in its MVP (minimum viable product) stage and set to debut in fall 2025. This platform is designed to streamline and integrate the most critical aspects of a real estate transaction for both brokerages and consumers. At launch, the FinTech platform will initially focus on unifying key services to create a seamless end-to-end experience:
- Mortgage operations – Simplifying loan pre-approvals and mortgage processing for homebuyers
- Insurance and title – Coordinating homeowners insurance and title transactions within the brokerage workflow
- CRM integration – Providing built-in customer relationship management tools for agents and teams
- Payment processing – Enabling secure digital payments and disbursements
- Transaction management – Centralizing contract-to-closing processes for all parties
By consolidating these functions, the platform aims to eliminate the traditional silos in real estate deals, reducing delays and improving transparency. The result will be a one-stop digital transaction ecosystem where clients can navigate mortgages, insurance, and title needs — all under a single, user-friendly interface.
These new partnerships build upon ERS’s prior efforts to vertically integrate real estate services. In 2023, Elite Real Estate Systems launched a PropTech platform combining Real Estate, Mortgage, Title, Insurance, and Investing services. The forthcoming FinTech platform takes that vision to the next level by leveraging modern FinTech capabilities and AI-driven insights to make transactions faster, more cost-effective, and more secure.
Industry leaders have underscored the importance of such tech innovation in driving growth. In a recent Inman interview on real estate disruption, it was noted that “the rise of PropTech and FinTech startups signifies a broader market change… setting new standards for innovation, forcing established players to adapt or risk obsolescence.”
The FinTech platform will launch with pilot programs rolling out within Elite Real Estate Systems’ network and its subsidiary partners before a wider release. The company’s commitment to development and technology, coupled with eXp Realty’s expansive reach, sets the stage for Elite Real Estate Systems and its subsidiaries to influence the industry on a national scale.
Special Note: About Good Life Capital
Good Life Capital’s leadership team brings decades of experience in venture investing, asset management, and strategic advisory. By partnering with dynamic companies like Elite Real Estate Systems and its subsidiaries, and organizations like eXp Realty, Good Life Capital aims to foster innovation and generate long-term value. The merger with Elite Real Estate Systems reflects Good Life Capital’s commitment to supporting visionary entrepreneurs and playing a key role in shaping the future of real estate through strategic investments.
