Creating a Company Culture That People See, Feel & Believe In w/ Jeff Cohn

Real Estate

We hear about company culture all the time, but many of us haven’t grasped what that means in the context of our teams, and why it’s so important to have clearly defined organizational values.

Culture plays a vital role in any successful business. The atmosphere we create impacts every part of the organization, from the people working in it, to the clients we attract and the results we see.

What is the difference between good and bad company culture? How do we create something that aligns with our personal values as leaders?

In this episode, we invite you to an ERS coaching call on the importance of culture, and how to create one that works for you and your business.

Purchase your tickets to the Elite Real Estate Systems Workshop – Sunday October 18th 2020 – at

And be sure to check in and sign up for the Team Building Summit at

Takeaways + Tactics

  • How to create a culture that aligns with what we believe
    The first step to establishing a company culture is knowing the ethos we want to create. If possible, we can base this on a team that shares our values. We also have the freedom to create the dynamic we want ourselves.
  • How our culture shows up in the environment we create
    The way our offices are set up shows the world what we stand for. An informal, café-style seating arrangement suggests a relaxed atmosphere, while a more traditional, corporate layout will have the opposite effect.
  • How clearly-defined culture lets us avoid bad-fit people
    Having distinct values helps root out the people who should, and shouldn’t be in our organizations. It’s easier to identify if someone is a bad fit when we’re straightforward about our principles.

Books mentioned on this episode:

5 Dysfunctions of a Team by Patrick Lencione Extreme Ownership by Jocko Willink and Leif Babin 5 Regrets of the Dying by Bronnie Ware The Dream Manager by Matthew Kelly

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

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