Recruit, Train, and Retain: The Secret to a Strong Team

Season 2Team Building Podcast

How do you recruit, train, and retain an agent the successful way? What is the secret to building the best team with the best talent in your real estate organization?

On this episode of The Team Building Podcast, Jeff leaves the mic once again to Logan Boyce and Jon Ehrlick, his colleagues over at Montreal’s Elite Real Estate Group in Canada and hosts of the Montreal Elite Unleashed Podcast.

They discuss how to create a successful recruiting, training, and retaining process to make sure your agents become the top talent you want in your organization: ready to build a dream team?

The Importance of Recruiting, Training, and Retaining

In the world of real estate teams, there are three elements that work as the pillars of a successful team: recruitment, training, and retention.

Why should they be the foundation of your success? Together, these three processes form an essential cycle in building and maintaining a strong team.

Each process feeds into the next, creating a continuous loop of hiring, developing, and keeping top talent that can drive a company toward its goals.


The first stage is recruiting. This process isn’t just about filling up vacancies but about attracting the right talent that aligns with your company and your current team and goals.

To attract top-notch agents, you need to understand what they desire and need in their professional journey and be a provider of these things.

Once you’ve identified these needs, it’s crucial to communicate how your company can meet or even exceed their expectations.

Highlight the unique benefits and opportunities your company provides that they might not find elsewhere.

Lastly, make sure to use the right platforms to showcase your message so you can actually reach the team by meeting their online behavior.

Reach Out

Proactively reach out to agents who you believe could be a valuable addition to your team. These could be individuals whose work ethic, values, and skills align with your company’s goals.

But remember, it’s not just about what they can bring to your company – it’s also about what your company can offer them.

How can your company improve the professional lives of the agents you want to reach out to?

What unique opportunities or benefits are you offering that they might not currently have? And most importantly, why would they consider leaving their current position to join your team?

Prepare Yourself to Listen

Once you reach out, it’s important to stay connected and keep communication constantly. Be prepared for agents who might be going through challenging times at their current companies.

If you’ve consistently maintained open lines of communication, your company will be at the forefront of their minds when they consider a change.

When this happens, ensure you are ready and available to engage with them. The key here is to make them feel valued and heard.

Show genuine interest in their concerns and aspirations, and present your company as a place where they can thrive and achieve their professional goals.

Training for a Stronger Team

Once you’ve successfully recruited the right agents, what’s the next step? This is where the importance of continuous training, team building, and fostering a sense of camaraderie comes into play.

Training is not a one-time thing or just an onboarding day; it’s an ongoing process. Equip your agents with the necessary skills and knowledge to excel in their roles.

This includes understanding the company’s values, systems, and expectations, as well as refining their sales techniques, customer service skills, and industry knowledge.

Training is also about nurturing a supportive and collaborative environment. Encourage team-building activities that foster a sense of friendship among your agents.

This can lead to improved communication, increased trust, and a more positive work atmosphere, all of which can contribute to better performance and higher job satisfaction.

ERS Training Program

However, we understand that onboarding and training new agents can be a very time-consuming task, especially for busy business owners and leaders who are already juggling multiple responsibilities.

That’s why at ERS, we offer comprehensive programs for your agents. We handle all the training so you can focus on other crucial aspects of growing your business.

Our training programs are designed to equip your agents with the skills and knowledge they need to succeed.

From understanding your company’s culture and processes to mastering sales techniques and industry trends, we’ve got it covered. By entrusting your agent’s training to us, you’re not only ensuring their professional growth but also freeing up your time to focus on strategic initiatives that can take your business to the next level.


Retaining top talent it is vital to foster an environment that encourages growth and offers opportunities for professional development.

Be Ambitious

One way to achieve this is by setting ambitious goals and aspirations that challenge your agents and stimulate their growth.

If your company is stagnant, so too are the opportunities for your agents, which can lead to frustration and a desire to seek better prospects elsewhere.

Provide Opportunities

Encourage your agents to grow along with you. This means not only providing them with opportunities to enhance their skills but also valuing their contributions and rewarding their hard work.

Recognize their efforts while giving them the autonomy to do their work without unnecessary interference. Avoid micromanaging, as it can stifle creativity and dampen morale.

Reward Hard Work

Consider implementing a tiered rewards system that acknowledges the different levels of experience and performance of your agents.

This can include various perks and benefits that make your agents feel appreciated and motivate them to stay and grow within your company.

Values Matter

Lastly, uphold company values that resonate with your team. Having a clear set of values that your agents can identify with can create a sense of belonging and purpose, making them more likely to stay committed to your company.

Recruit, Train, and Retain with Elite Real Estate Systems

By understanding the importance of recruiting, training, retaining, and adopting these tips, you’re effectively making your way to business success and to a strong lasting team.

Stop wasting your time and money on strategies that don’t work. We are ready to help you get your business on track and reach your goals for 2024.

Contact Elite Real Estate Systems today and start seeing the results you want for your business.

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