Business presentations can be a game changer in the number of leads you get and the way your business retains and attacks top talent. Believe it or not, a well-done and professional presentation can change the perspective of the receiver.
So, How do presentations help you to get more business leads? In this Team Building Podcast episode, Jeff Cohn walks us through the process of crafting a lead-generator and talent-retaining presentation for your business to thrive.
Business Presentation: The Power Slide
At Elite Real Estate, the whole team understands the importance of a compelling business presentation. That’s why they have customizable templates that allow the team to showcase what the organization can provide to consumers in a way tailored to their unique skills and each client’s specific needs.
The power slide should be designed to grab attention right from the start. Whether through eye-catching graphics, impactful testimonials, or real-world examples, the power slide must make your message resonate with your audience on a personal level.
Take Into Account the DISC Personality
Make sure to know who you are talking to. When it comes to delivering a powerful business presentation, understanding your audience is key.
The DISC personality is extraordinary for categorizing characters and making sure what the best strategy to present your services. The DISC personality assessment is a widely recognized method for understanding human behavior. It categorizes individuals into four primary personality types.
Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C). Each type possesses distinct characteristics, preferences, and communication styles. By recognizing these differences, you can tailor your presentation accordingly, maximizing its impact and relevance.
Example: C-personalities are analytical, detail-oriented, and systematic. They prioritize accuracy, precision, and logical reasoning. To effectively engage C-personalities, provide in-depth information, data-driven insights, and evidence of your organization’s expertise.
How to Show Your Business Presentation:
Always have a device ready and able to show your presentation, like an iPad or any other tablet. Make sure to download it in case there’s no internet connection.
Incorporate eye-catching images, infographics, and charts that visually represent your marketing strategies, highlighting what sets you apart from the competition. Visuals not only make your presentation more engaging but also help convey complex information in a digestible and memorable way. Maintaining an enthusiastic and positive tone throughout your iPad presentation is crucial. Infuse your content with language that conveys excitement, optimism, and possibility.
Be very clear and specific: Explain what a customer can expect and at what time frame, How you will sell and promote their houses, and be super clear with your fees and obligations.
Leave Behind a Printout for Review:
After delivering your engaging presentation, ensure that your potential clients have something tangible to refer back to. Leave behind a well-designed printout that summarizes the key points, benefits, and differentiators of your business.
This printout serves as a helpful reminder of your presentation and allows them to review the information at their leisure, but most importantly, they will remember you.
Business Presentation: Recruiting Talent
A recruiting presentation will be different than a possible customer one; In this one, you want to create an inviting environment for top talent.
Clearly articulate your unique value proposition during the presentation. Showcase the benefits and advantages of joining your team, such as access to exclusive resources, cutting-edge technology, a network of industry professionals, and a supportive community.
During a recruiting presentation, it’s crucial to give potential agents a clear understanding of what their day-to-day responsibilities will look like. Take them on a tour of your office, show them what they will do on a day, and what their responsibilities will be.
Formalize Your Process
Communication is key throughout the recruitment process, so setting clear expectations is important. Explain how and when candidates will receive updates and reassure them that their questions and concerns will be promptly addressed. By demonstrating your commitment to open and transparent communication, you build trust and create a positive candidate experience.
To showcase professionalism and establish credibility, emphasize your formal recruitment process during the presentation. Outline the step-by-step path for candidates to follow and what they can expect from your recruitment team.
Start Owning the Power of Business Presentations
Are you ready to take your business presentations to the next level? Start owning the power of persuasive business presentations, and you will be surprised by how fast leads start closing deals with you. Contact us today to start growing your business.
