Build Team Culture and Grow Your Business

Season 2Team Building Podcast

What is the number one way to build team culture? What strategy can you implement that will make all of the difference? Keeping culture at the core is essential for your business to thrive and succeed because, at the end of the day, people are what makes an organization work.

In this Team Building Podcast episode, Jeff reveals how he made culture his compass and propelled his company to new heights.

He shares the key step he took to grow his company culture to become the fastest-growing real estate company in 2018! Learn how you can implement this strategy in your organization.

Jeff Story: Finding Business Success through Team Culture

Jeff’s story began in 2009 when he started his career as a full-time real estate agent; here is where he learned all the basics of the real estate world and grew a passion for it.

He got his own team together in 2011 and catapulted from 70 to a staggering 700 sales in just six years. But the story of Jeff’s success is not merely a tale of the hard work of a solo man. It’s a masterclass in building a winning team culture.

In 2018, Jeff’s team occupied the top spot in the world at Berkshire Hathaway as the fastest-growing real estate company. This wasn’t a stroke of luck or a twist of fate. It was the result of a carefully crafted team culture of success and relentless team-building efforts.

If it weren’t for his role and active steps in building a company culture and leadership in real estate, ERS would not be the company it is today.

Strategies To Build A Dominant Team

After reading The Dream Manager, Jeff understood what he needed to do in order to scale his team and grow his business: let his team dream far and wild.

But why is dreaming big so crucial within an organization? It’s simple. Dreaming big is what will keep your team happy, focused, and with a goal in mind; it will give intention to what they do. When people do things intentionally, the outcome is always better than when they are not.

However, it’s essential to understand that building a dominant team goes beyond providing cool office space or hefty paychecks. While these are attractive perks, they aren’t the bedrock of a thriving work environment. Instead, a positive work culture thrives on the happiness and fulfillment of its people.

After a lot of teamwork and team building culture, Jeff came to the realization that any company or business, especially in Real Estate, is not the final destination but a stepping stone that propels your team members toward their individual dreams and aspirations. 

This is why having a Success Manager, Dream Manager, Leader, or whatever title you want to give this role is essential. Because this role, whether it would be you or someone else, will make sure people keep dreaming big and having goals in mind.

The Success Manager

In this context, the success manager isn’t just a coach focused on performance metrics but rather a mentor who helps nurture personal and professional growth. Whether it’s offering life advice or financial coaching, the goal is to support your team in all facets of their lives,

A key aspect of being a successful manager is the desire to help individuals evolve into better versions of themselves. This involves fostering self-awareness and helping them reflect on their strengths, weaknesses, and aspirations.

Ultimately, your role as a success manager is to serve as a vehicle for your team members to reach their goals. You’re not just a leader driving the company forward but a facilitator, aiding your team in their journey. This way, your Team will make intentional choices and perform better at their job.

Have Vision Boards

So how do you make your team have goals and aspirations? How do you push them to be intentional in their job role?

A well-crafted vision board serves as a constant reminder of the steps needed to reach those goals. It keeps aspirations at the forefront, providing a source of inspiration and motivation whenever team members need it.

Vision boards are a powerful, tangible manifestation of your team’s goals and aspirations, so try to categorize them into different areas, such as business goals, personal hobbies, or career aspirations. This helps provide a clear, organized view of the various facets of their lives.

Have KPIs

Key Performance Indicators (KPIs) are more than just numeric goals. They serve as a tangible measure of your team’s progress toward the company and personal goals. Setting quantifiable targets creates a sense of accountability in your team members, ensuring each individual is fully aware of their responsibilities and contributions.

However, if you see a team member struggling to achieve a particular goal on their vision board, it’s crucial to pause and reassess. As a success manager, it’s your responsibility to facilitate this process. You could ask team members, “Which goal do you want to accomplish and remove from your vision board?” This question encourages them to focus on achievable targets and work towards accomplishing them.

Have Clear Growth Processes

In the journey of team growth, having clear systems and processes in place is necessary. These act as a roadmap, guiding your team toward their goals while ensuring consistency and efficiency in the business.

However, it’s essential to remember that these processes are reflective of your company’s vision and values. If a team member struggles to align with these processes, it may indicate a deeper issue. It could suggest that they’re either unprepared for the growth trajectory or perhaps not fully invested in the company’s vision.

This process can help identify individuals who may not be a good fit for your organization.

Start Growing Your Team

Now that you understand the importance of clear processes, it’s time to put this knowledge into action. Building a more robust company culture and growing your team doesn’t have to be an uphill battle.

Contact us today to learn how we can support you in this journey. Together, we can create an environment that nurtures growth, fosters shared aspirations and propels your team towards their goals. Want to learn how? Contact Elite Real Estate and start making your dreams come true.

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