How to Use Facebook Live for Real Estate w/ Scott Shapiro & Mustafa Kweku

Team Building Podcast

With so many people self-isolating at the moment, it’s become more important than ever to offer our clients virtual ways to view homes through tools like Facebook Live. How can we bring attention to our Facebook Live videos – and will we still be offering these kinds of virtual tours once COVID-19 has come to pass? How can we create videos that resonate with our audiences and set us apart from our competitors?

On this episode, Client Partners at Facebook, Mustafa Kweku and Scott Shapiro share how to use Facebook Live videos for real estate.

Takeaways + Tactics

  • Advertising is vital in raising awareness for our brands. Put some ad dollars behind live videos to ensure they’re high up on people’s feeds.
  • Even after COVID-19 has come to pass, people will want to have the option to see homes virtually – so use this time to embrace and master the process of creating virtual tours.
  • Don’t try to create the ‘perfect’ live video: people are drawn to authenticity. With so many options available to our customers, being ourselves is really the only thing that can set us apart in a saturated market.

Guest Bio-

Scott Shapiro is a Client Partner in Global Marketing and Industry Relations at Facebook. He works with Fortune-500 level clients in the Real Estate industry vertical, helping his clients take advantage of Facebook’s omni-channel marketing solutions.

To connect with Scott, follow him on Instagram: @scottshapiro23

Mustafa Kweku is also a Client Partner at Facebook.

To connect with Mustafa, head to

Links mentioned on this episode:

Apps mentioned on this episode: Quik



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