Archives: Podcasts

The new year is right around the corner, and many companies are already finished with their business growth plan and strategies.

Having a business growth plan for 2024 might seem like an excessive thing to do, especially for a smaller organization starting out, but we are telling you right now: You HAVE to prepare for next year! Having a strategy is essential for business success.

That’s why, in this Team Building Podcast, Jeff shares with us the non-negotiable actions that any business can implement for 2024 success. Are you ready to take your business to new heights?

Why You Need a Business Growth Plan

If you find yourself in a position where your business’s direction seems unclear, or you’re relying on hope rather than strategy for growth, it’s time to pause and change directions. You need an actionable plan to track and grow your business.

A well-structured business growth plan serves as your roadmap to success. It’s a blueprint that outlines your business goals, defines your strategies for achieving these goals, and sets measurable milestones along the way.

Without such a plan, you risk operating in a reactive mode, always playing catch-up with business trends and competitors.

The First Step of a Business Growth Plan: Set Goals

Before you can start making changes, it’s crucial to understand what success looks like for your business.

What exactly do you want to achieve? This might be expanding into new markets, increasing customer retention, or boosting annual revenue by a certain percentage.

Without a crystal-clear vision, your path becomes blurry, and it will be harder to implement the needed changes.

Work Backwards

Once your goals are defined, the next step is to work backward. Yes, we know this sounds strange, but starting from your goal and reverse-engineering will help you define the precise steps you need to take.

For instance, let’s say your goal is to increase your annual revenue by 20% in 2024.

Working backward, you might identify several sub-goals such as improving your marketing strategy to attract more customers, optimizing your sales process to close deals more effectively, or enhancing your product or service to justify a price increase.

By breaking down your primary goal into smaller, achievable tasks, it becomes less daunting and more manageable.

Remember, the journey of a thousand miles begins with a single step. By setting clear goals and outlining the steps to achieve them, you’re already well on your way.

Study the Market for a Winning Business Growth Path

Being inquisitive and studying your competitors are key traits of successful entrepreneurs.

What strategies are they employing that are yielding success? How have they positioned their product or service in the market? What channels are they using to reach their customers?

And more importantly, can you successfully implement some of those strategies in your business?

Understand the principles that make other strategies effective. This will allow you to adapt these strategies to suit your business’s unique needs and circumstances.

The Power of Dream Boards in Your Business Growth Plan 2024

We have said this before, and we will say it again: Dream boards are the key to your team’s success in 2024.

What is a Dream Board?

A dream board is essentially a visual portrayal of you or your team’s desired future. It’s a collage of images, words, or symbols that represent the ultimate goal.

These could be anything from professional milestones like landing a major client to personal aspirations such as buying a new home or taking a dream vacation.

The magic of a dream board lies in its ability to make your team’s goals tangible and vivid. By giving them a clear image of what they’re working towards, it can inspire motivation, boost morale, and foster a sense of shared purpose.

Implementing a Dream Board

So, how do you get your team on board? Start by asking your team members what they hope to achieve in 2024. Encourage them to think broadly and consider both their professional and personal aspirations.

Next, have them represent these goals visually. This could involve cutting out pictures from magazines, drawing, printing images from the internet, or even writing down powerful affirmations; make it fun!

The goal is to create a vibrant and inspiring collage that resonates with each team member and becomes personal to their desires.

Aligning Dream Boards with Key Performance Indicators (KPIs)

While dream boards are a great motivational tool, it’s essential to ground them in reality through measurable KPIs.

Establish KPIs for 2024 that align with the dreams depicted on the board. For instance, if a team member’s goal is to buy a new home, a related KPI might be increasing their sales by a certain percentage.

By linking KPIs to dreams, team members can see a clear path from their current situation to their desired future.

It also provides a way to track progress by making smaller, more achievable goals along the journey.

Setting and Tracking KPIs: Keeping Accountable

Goals and a vision board are essential, but how do you measure your team’s progress toward those goals? Are they being effective and proactive?

Keeping your team accountable is a crucial component of any successful business growth plan.

Holding Your Team Accountable

Accountability starts with a clear understanding of each team member’s goals and aspirations.

If a team member seems to be straying from their goals, it’s an opportunity to step in and provide support.

Perhaps their goals have changed, or they’re facing challenges that are hindering their progress. Open dialogues can help identify the issue and allow you to guide them towards a solution.

Keep them accountable by asking what’s going on, finding solutions, and changing their goals if necessary.

Coaching for a Successful Business Growth Plan

As a leader, your role isn’t just to set goals and hold your team accountable—it’s also to coach them toward becoming the best version of themselves.

This involves providing constructive feedback, offering resources for skill development, and encouraging a growth mindset.

Remember, each team member is unique, with their own strengths, weaknesses, and aspirations. Tailored coaching can help them leverage their strengths, overcome their weaknesses, and achieve their personal and professional goals.

The Art of Letting Go

Oftentimes, agents will choose not to follow the path to success, and that’s ok. It’s crucial to respect the autonomy of your team members.

If an agent decides not to utilize the platform or resources you’ve provided, it’s their choice. While it may be disappointing, especially if you believe strongly in the potential benefits, it’s important not to take it personally.

Learning to let go can be challenging, but it’s a necessary part of leadership. Holding on too tightly can create tension, which can affect the team’s overall morale and productivity.

Start Your Business Growth Plan Today

Are you ready to start your business plan for 2024? By following these tips, you will be a step closer to business success.

Stop wasting your time and money on strategies that don’t work. We are ready to help you get your business on track and reach your goals for 2024.

Contact Elite Real Estate Systems today and start seeing the results you want for your business.

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Real estate agent retention is one of the pain points of many businesses all across the country and for a good reason.

Most companies, even the big ones, do not have proper strategies and procedures for agent retention; in fact, oftentimes, agents and employees are seen as disposable and replaceable tools and not as valuable assets of an organization.

What if we told you that there is a way to improve your real estate agent retention with a simple change in the way you see and approach your team members?

In this Team Building Podcast, we touch on the strategies you can implement today to build a dream team and organization where agents will want to stay forever.

The Basics of Real Estate Agent Retention

At its core, retention is all about putting your agents and employees at the center. They should feel like the main character of their life, so their job should be a stepping stone for growth and for following their dream.

But how do you achieve that? How do you run a successful and profitable real estate company that’s also a dream factory for your team?

It’s actually pretty simple; there are four main aspects of your organization that you need to improve to boost your agent retention:

• Culture
• Leads
• Accountability
• Systems and strategies

Build a Positive Culture

Creating a positive culture is essential for agent retention, but what do we mean when we talk about a “positive” culture?

A positive culture or positive work environment can mean a lot of things, depending on how you ask. Some might tell you that it’s just about being friendly to your co-workers or having a very nice office.

For us, a positive culture is a supportive work environment where the organizations take into account the dreams and bigger-picture projects of their employees.

Your business should foster a culture where agents feel valued and appreciated but also where they can see a future for themselves within the organization while still maintaining a work-life balance.

Encourage collaboration and open communication, and provide opportunities for professional growth, and you will start to see the results.

Leads for Real Estate Agent Retention

Generating quality leads is essential for agents’ success. Provide your agents with good lead-generation tools and technology. This can include CRM systems and automated marketing platforms.

By equipping your agents with these resources, they will feel empowered to efficiently generate and manage leads.

Continuous training is also crucial for agents to improve their lead conversion skills. Provide regular workshops or webinars on topics such as effective prospecting, lead nurturing, and negotiation techniques.

Acknowledge and reward agents who excel in lead conversion. This could be through incentives, bonuses, or recognition programs.

By celebrating their achievements, you motivate agents to continue performing at a high level and create a healthy competitive environment.

Remember, lead generation is a vital aspect of an agent’s success. By providing the necessary tools, training, and support, you can attract and retain top-performing agents who are motivated to succeed in your organization.

Hold Your Team Accountable

The secret to maintaining a healthy and positive culture is that everybody in the team stays accountable for their responsibilities.

Ensuring accountability is also crucial for maintaining a high level of performance and growing the company. Here are some ways to ensure your team stays accountable:

• Set Clear Expectations: Establish clear expectations and goals for each agent. Clearly communicate them in terms of performance, targets, and milestones.
• Regularly Track Progress: Regularly monitor and track the progress of your agents. Use performance metrics and key performance indicators to assess their performance objectively.
• Provide Constructive Feedback: Offer constructive feedback to your agents regularly. Recognize their achievements and highlight areas where they can improve.
• Address Challenges and Roadblocks: If an agent is not reaching their goals or milestones, it’s important to address the situation proactively. Instead of blaming or criticizing, have open conversations to understand the reasons behind their struggles.

Have a Dream Success Manager or Leader

Another way to keep all your agents accountable is to have one person in charge of the follow-up and development of your team’s dreams and goals.

All the little tasks and rocks are just stepping stones to reach a bigger dream. Having someone in charge of this will provide helpful assistance for your team and will solve issues with agents who are struggling with motivation or managing their goals and dreams.

Systems and Strategies

Implementing efficient systems and strategies is vital for the growth and improvement of your team.

Implement streamlined processes that go beyond everyday tasks. Create systems that make your team feel comfortable and empowered.

This could involve simplifying workflows, automating repetitive tasks, and providing clear guidelines. Regularly evaluate and update these systems to ensure they remain relevant and effective.

Understand Your Team

Take the time to understand each team member’s working style and preferences, including your own. No team is created equally, and their processes may differ.

By being self-aware and understanding the strengths and weaknesses of your team members, you can optimize workflows and assign tasks that align with their natural abilities.

Natural vs. Adaptable

Acknowledge that team members have different natural and adaptable qualities. Identify what tasks or areas each individual is naturally skilled at and what they may need to adapt to.

By recognizing these differences, you can create task assignments that focus on their strengths, allowing them to work in their natural state and reducing burnout and stress.

Allowing your team to work in their natural state fosters a sense of comfort and happiness.

Regularly communicate with your team to understand their needs, motivations, and aspirations, and adapt your strategies accordingly.

Your Role as the Leader

We have talked a lot about strategies and ways you can make an inviting and positive culture to retain top talent. But what is your job as the leader?

As the leader of a real estate team, your job goes beyond just closing deals and ensuring a profitable team. Retaining agents at the highest level should be a top priority, too.

Your actions and behaviors set the tone for the team, so lead by example. Show dedication, professionalism, and accountability in your own work.

Take the words of your team into consideration, listen to what they need and what they struggle with, really empathize with them, and try to find a solution. This way, you ensure they feel valued.

So, as a leader, how can you achieve a culture of team building where people follow and achieve their dreams? In summary, here is the basic point you need to implement in your organization now.

• Follow up with your team goals and dreams
• Have dream managers
• Hold your agent accountable
• Connect tasks as stepping stones to achieve dreams

What If People Still Leave Your Organization?

Even with the best efforts, some individuals may still decide to leave your organization. It’s important to understand that people may be attracted to other opportunities, thinking they can achieve their dreams more effectively with less while earning more money.

Rather than viewing this as a setback, keep an open-door policy for those who choose to leave.

Embrace new opportunities that departures can bring, such as fresh perspectives and the chance to make room for new talent.

Remember, great leadership involves understanding that individuals have unique paths, and you will find agents who aren’t ready to follow their dreams or still are unsure of what they want.

The important thing is to still provide a platform for the talent that genuinely wants to grow, learn, and become the best version of themselves to do so.

Grow Your Real Estate Agent Retention Strategy Today

Stop wasting your time and money on retention strategies that lead nowhere. Start spending your time smartly and grow your team and business.

Contact Elite Real Estate Systems today and start seeing results.

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How can you become a better CEO for your real estate team while still making sure you leverage your company?

Being a CEO can be pretty hard, especially if you are not sure what a CEO does and what its role is in growing the company and its teams.

A Chief Executive Officer (CEO) is responsible for managing the company, which also means making sure the people in the company grow and can leverage their work to become the best version they can be.

In this Team Building Podcast, Jeff talks about the strategies CEOs can implement today to see massive growth in their real estate business.

“The One Thing” to Become a Better CEO

The goal for any CEO is to build a self-sufficient business that grows and reaches its full potential.

As a CEO or owner, the idea is to work less than five hours a week in your business, creating strategies and plans to leverage your teams. But how do you accomplish this?

Jeff recommends reading “The One Thing” by Gary Keller. This insightful guide provides a roadmap for working less than five hours a week while still generating a staggering annual revenue of a million dollars.

Once you understand the basics, what can you do now to leverage a CEO team that generates this type of revenue?

Leveraging

Often times, CEOs, team leaders, and owners feel the need to take care of all aspects of their business, which is just not very productive.

Have you found yourself taking necessary tasks that someone else needs to be doing?

The role of the CEO focuses solely on growing and effectively running a company, so ask yourself: are you working in your job or in your business?

Are you making strategic, impactful decisions that truly leverage the potential of your team?

If you were to step away, would your enterprise continue to thrive without your constant intake?

Leverage is all about optimizing your resources and strategies for maximum impact without the constant need for you to be involved.

Effective Distribution of Work

The key to effective leveraging lies in smart work distribution. This doesn’t just mean assigning tasks; it’s about ensuring each tool is used in a way that maximizes its potential.

Deliver More Value in Less Time

One thing is true: In the world of business, time is money. If a task is taking unnecessary time, then it’s taking your company’s money.

Identify the bottlenecks slowing down your processes and find solutions to overcome them.

For instance, if you are taking care of administrative tasks that are taking up a significant portion of your day, consider automating them or delegating them to an administrative professional.

Understanding Your Worth

Next, think of what your work is worth to your company; is your hourly rate worth what you do daily? Can someone else do it as effectively at a lower rate?

One of the most critical aspects of leveraging time and resources is understanding what you’re truly worth.

This isn’t about ego but rather a clear-eyed assessment of the value you bring to your business.

If you’re spending a significant amount of your time on tasks that could be done by someone else at a lower rate, then you’re not leveraging your time effectively.

Consider delegating tasks such as administrative work, scheduling, or other routine tasks that don’t necessarily require your expertise.

By doing this, you free up time to focus on higher-value activities that align with your hourly rate, CEO tasks, and company goals.

Leveraging a Real Estate Business and Becoming a Better CEO

As you already know, if you work on real estate, a significant portion of time spent is dedicated only to prospecting new business opportunities, about 80% to be exact, while only 20% is spent working with leads.

As a CEO looking to leverage your team and grow your company, you need to be strategic when working in this distribution.

Are you working on prospects on leads, or are you leaving these jobs to your team?

And most important, is your team spending time in a strategic way? Are they bringing more leads and closing more sales than you would?

Investing in Your Team

Delegating tasks isn’t just about freeing up your schedule; it’s about leveraging your team’s skills and talents to increase overall productivity and efficiency.

This process requires you to invest a portion of your total earnings into your team. By hiring and compensating individuals who can assist with various tasks, you’re freeing up your time to do tasks that can bring that investment back and more.

Also, when you invest in your team, employees feel appreciated, and their efficiency naturally increases.

They are more motivated to perform at their best, leading to improved productivity and a positive work environment.

By doing so, you’re not only creating a proactive and self-sufficient team but also building a business that can thrive even without your constant attention.

Start Enjoying Your Free Time

Once you’ve effectively delegated tasks, you’ll find yourself with newfound free time. How you choose to utilize this time is entirely up to you.

Perhaps you want to focus more on strategic planning, or you may wish to engage more directly with key clients.

The important thing to remember is that this freedom is only possible when you successfully delegate and leverage your team.

Grow Your Business Today

Stop wasting your time and money on tasks you can delegate! Start spending your time smartly and grow your team and business.

Contact Elite Real Estate Systems today and start seeing results.

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How can AI integrations help your business instead of damage it? In recent years and since the launch of Chat GPT, there’s been a debate on the limits of artificial intelligence, its reach, and its impact on people and companies’ privacy.

In this Team Building Podcast, Jeff is joined once again by Shawn Quintero, an AI expert, to discuss how companies can use AI in an ethical and responsible way.

The Right Way To Use AI Integrations

AI is about helping humans make processes more efficient and quicker; at its core, it allows us time to be more human. But as a company, we also need to earn our customers’ trust.

We are currently in the era of a trust economy: your customers need to trust you before they make a purchase with you.

People will only want to do business with a trustworthy and ethical brand, so how do you use AI to your advantage while still being a reliable organization?

AI can be a dangerous weapon if used incorrectly; that’s why you need to use an AI system that safeguards both your information and your customer’s data.

Read the Terms of Services of Your AI Integration Services

Safety is the top aspect to consider when using AI. Many businesses handle sensitive and personal customer information that requires strict data protection measures.

Therefore, it is essential you evaluate the terms of service of your AI integration to ensure you are providing a secure service.

These terms of service outline the responsibilities, obligations, and permissions associated with using the AI service. By understanding these terms, you can avoid potential risks.

AI Integrations: Verify Your Information

In this digital age, information verification is more crucial than ever. Whether it’s data generated by AI or sourced from the web, always validate the information and cross-check the sources to ensure its reliability and accuracy.

Don’t Use ChatGPT for Business.

While AI can be a powerful tool for businesses, it’s important not to over-rely on AI tools and even avoid certain ones.

For instance, using ChatGPT for business might seem tempting due to its advanced language generation capabilities. However, the accuracy and safety of information aren’t the best.

Always remember that while AI can augment human capabilities, it should never replace critical thinking and judgment.

Make Your Job Easier with AI Integrations

For businesses, AI integration’s primary purpose is to optimize processes, enhance efficiency, and save valuable time, allowing you and your team to focus on strategic tasks and decision-making.

Streamlining Operations

AI can automate routine tasks by reducing the time spent on manual work. For instance, AI chatbots can handle customer inquiries, help with data analysis, and use machine learning algorithms.

All this can help you make informed decisions faster, driving operational efficiency and effectiveness.

Scaling Your Business with AI Integrations

As your business grows, so does the amount of data you generate.

AI can process this data quickly and accurately, providing insights that can help you improve your products and better serve your customers.

AI can automatize the internal processes in your organization, boosting your business to become a stronger competitor.

Staying Ahead with AI Integrations

The integration of AI into your business operations is not just a trend; it’s becoming a necessity. Companies across all industries are implementing AI in their daily processes, as you read!

In this era of relentless technological advancement, businesses that fail to adapt risk becoming obsolete; however, businesses should always use these new technologies in a responsible way.

By integrating AI ethically into your operations, you can keep pace with the evolving digital landscape and maintain a competitive edge.

Grow Your Business Today

By following these guidelines, you can transform your business operations and achieve your growth objectives.

Stop wasting your time on repetitive and obsolete business practices and implement AI integrations for a faster and more effective company.

Contact Elite Real Estate Systems today and start seeing results.

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How are companies using EOS to grow their business? Can real estate organizations take advantage of these systems?

Many successful businesses today have one thing in common: they lack operational systems and procedures to improve their growth.

In this Team Building Podcast, Jeff and Shawn discuss the Entrepreneurial Operating System (EOS) and how it can be a game changer for your business operations.

What Is EOS?

The Entrepreneurial Operating System, outlined in the book “Traction” by Gino Wickman, provides a practical method for achieving business growth and success.

For those in the real estate sector, the implementation of EOS can be a game-changer since It provides a framework that helps organizations clarify their vision, improve communication and accountability, and tackle operational issues more effectively.

The real estate sector complexities call for a system that simplifies and streamlines operations. EOS does just that: it offers a clear blueprint for taking your real estate business to the next level.

Understanding the Entrepreneurial Operating System (EOS)

There are many pillars of EOS that can make your business prosper, but for real estate organizations, EOS is also about having the right people and ensuring that they are aligned towards a clear vision and mission, auditing, and effective meetings.

Having the Right People

In the realm of EOS, having the right people is not merely about filling positions with skilled individuals. It’s about aligning these individuals with your company’s culture and values.

For real estate organizations, this means hiring and nurturing professionals who understand the unique dynamics of the industry and are committed to delivering exceptional service.

Having the right people involves both competence and cultural fit. Competence refers to the ability to perform the job at hand, while cultural fit pertains to alignment with your company’s core values.

When you have the right people in the right roles, your organization can function more efficiently and effectively, leading to improved productivity and profitability.

Clear Vision and Mission

A clear vision and mission statement serve as a guiding light for your organization. They provide a sense of direction, clarify organizational objectives, and help guide decision-making processes.

Your vision statement should paint a picture of what you aspire your real estate organization to be in the future.

On the other hand, your mission statement should outline your organization’s fundamental purpose: why it exists, who it serves, and how it makes a difference.

The Importance of Auditing Your Team

One of the critical aspects of EOS is auditing your team based on values, competency, and desire.

People might align with your company’s core values and also possess the competence to perform their roles but not have the desire to contribute to the organization’s success.

Audition is about identifying the individuals you would like to replicate within your organization and those who need to change positions or leave your company entirely.

Effective Meetings: A Cornerstone of EOS

Lastly, an integral part of EOS is conducting effective meetings. These meetings should be short, concise, and result-oriented.

Have a Guide

A crucial part of these meetings involves reporting, where every team member reports on their Key Performance Indicator (KPI).

Each meeting should end with a 7-day action plan, a roadmap that outlines what each team member needs to do within the next week to contribute to the organization’s goals.

This approach ensures that everyone is clear about their roles and responsibilities, thus promoting accountability and efficiency.

Moreover, every meeting should incorporate the IDS (Identify, Discuss, Solve) process. This involves identifying the real problem, brainstorming solutions, deciding on the best one, and then implementing it.

Finally, it is essential to rate your meetings. This feedback helps identify areas of improvement and ensures that future meetings are even more productive.

Implement EOS to Grow Your Business Today

By following these guidelines, you can transform your business operations and achieve your growth objectives.

Stop wasting your time on repetitive and obsolete business structures that can only harm your organization.

Contact Elite Real Estate Systems today and start seeing results.

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What is the importance of coaching for your business? In today’s competitive world, coaching can make the difference between a successful and stagnant company.

It’s not just about enhancing individual performance or skills but more about enabling your organization to grow and scale effectively.

In this Team Building Podcast episode, Jeff talks about effective coaching for organizational success and the different coaching ERS provides to scaling your property management company.

The Importance of Coaching for Legacy Wealth

ERS firmly believes in being an extension of your organization, helping it to unleash its full potential.

We are not just about short-term gains. Instead, we are committed to building legacy wealth, focusing on the future and posterity of your company.

Our goal is to assist entrepreneurs in building and scaling businesses that last, leaving a lasting legacy.

We don’t measure success by quarterly profits but by the enduring prosperity and continuity of your enterprise.

People in Your Organization

Coaching isn’t just for leaders. Your company is built of the amazing people who work in it, so it’s essential to include them when we talk about coaching and scaling your business.

The secret to any thriving organization is deeply rooted in the capabilities and commitment of its people. As a leader, your primary role should not be confined to individual growth but should also encompass nurturing your team.

Remember, an organization is not merely a structure or a business model; it is a community of individuals with shared goals and aspirations. It is these individuals, working collectively, who drive the success of the company.

Therefore, investing in their growth is essential, providing them with opportunities to learn, innovate, and lead. As they flourish, so will your organization.

Why Do You Need Coaching?

Are you the kind of leader people don’t want to leave? Are you the best version of yourself for your team? Or is your team just making time until something better comes along?

If you’re unsure about your role and your team isn’t built on trust, growth, and accountability, then something needs to change.

This is where coaching steps in, guiding you towards becoming a better leader and building a stronger team.

The Importance of Coaching for Building Success

To be an effective team leader for your real estate business, you must walk the path to success.

This path involves doing small and simple things in your organization for a long time, which can be challenging but ultimately rewarding.

This journey gives you the knowledge and experience to be a great leader and to understand the roles and perspectives of all your employees.

Success is rewarding because you earn it, one step at a time.

The Importance of Coaching at ERS

At ERS, we don’t manage your leadership or just offer coaching services; we provide a comprehensive roadmap to business success.

Our aim is to guide you and your team on your journey from being a good organization to transforming into an exceptional one that excels in every facet of leadership.

Our coaching isn’t just about building great leaders but scaling your organization while taking into consideration every aspect of it, every employee, every position, and the aspirations of your team.

We are ready to equip you with the skills and strategies to become the best version of yourself, inspiring your team through your actions and setting an exemplary standard.

ERS Coaching

ERS provides group team training designed to enhance overall performance and productivity.

ERS believes in hands-on, interactive sessions that promote active learning and team-building, as well as masterminds and spaces for sharing knowledge. That’s why you can find multiple sessions in our coaching programs.

Moreover, ERS can serve as your organization’s success manager, holding your company accountable for its strategic objectives.

We monitor progress, identify areas for improvement, and ensure alignment with your overarching business goals.

At ERS, we see ourselves as an extension of your organization. We become part of your team, committed to helping your business reach its full potential.

Contact us today to start scaling your business and become the best leader that you can be for your real estate company.

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What are the 7 levels of communication, and how can they help my real estate business? If you are looking for an effective strategy to attract more leads, retain loyal clients, and secure top talent for your business, the secret lies in these seven communication levels!

Communication is absolutely essential when you’re at the helm of a business. It’s the backbone of every interaction, from nurturing potential leads to maintaining long-term relationships with your clients.

In this Team Building Podcast episode, Jeff shares with us the 7 levels of communication that will not only strengthen your company but also leave an unforgettable impression on everyone you interact with.

Implement them and watch your business flourish and retain top clients and talent.

How are you communicating effectively?

Have you ever paused to evaluate your communication strategy? How well are you reaching out, connecting, and engaging with your target audience?

If these questions have you drawing a blank, there’s a high chance your business communication efforts are sailing without a compass.

A communication strategy is not just about conveying a message; it’s about sharing the right message at the right time, to the right people, and through the right platform.

The 7 Levels of Communication

If you still don’t have a communication strategy, don’t worry! Transforming this scenario is entirely within your control! Here are the 7 levels of communication that you can implement to start conveying the right message at the right time.

7- Advertising

While having a strong advertising strategy and social media presence can boost your business visibility, it’s crucial to understand that, for real estate, social media is as effective as billboard and news ads: it is all about visibility.

While visibility is an important element and the first step in the communication process, we shouldn’t settle just with a social media strategy.

For industries like real estate, your focus should also be on tracking and connecting with people.

6- Direct Mail

This method is often criticized for its limited capacity to engage recipients emotionally or invite questions.

It’s perceived as just paper, often discarded by recipients, and while all that is true, direct mail can be a powerful touchpoint in your communication strategy.

Direct mail puts your business in your target audience’s view, it reminds them who you are and that you are available for communication.

5- Electronic Communication

Electronic communication includes email blasts, weekly newsletters, press releases, and more.

Before sending any mail, first identify your goal and the email list you will be sending it to; you want to make sure people are actually interested in what you have to say.

Additionally, use an email address that reflects your business name to maintain professionalism and brand consistency.

4- Handwritten Notes

These are perfect for established clients. A handwritten note at least once a year can convey gratitude for loyalty and referrals.

Such personal touches can enhance your reputation as a caring and attentive business, encouraging further referrals.

3- Phone Calls

This level engages your leads directly. Having a real conversation allows you to understand their needs better.

After the call, consider sending a text with an updated contact card to keep your details handy for them in case they need you or need to share your info with someone who might.

2- Events and Seminars

Be it agent training, charity events, community meetings, or investor classes, these platforms offer invaluable opportunities to showcase your work ethic, values, and expertise.

They serve as a real-time canvas for people to observe and interact with your business, thereby gaining first-hand insights into what sets you apart

1- One-On-Ones

This is the pinnacle of communication. A one-on-one meeting allows for authentic connections and meaningful conversations. It’s about investing in relationships, not directly selling.

Remember that your body language is also a form of communication. Utilize effective postures and non-verbal cues to enhance your communication. These subtle signals can significantly contribute to fostering an open, engaging, and productive dialogue.

Remember, the art of communication is all about balance. Employ these levels wisely and watch your business relationships thrive.

How to Implement the 7 Levels of Communication

Implementing the seven levels of communication requires a strategic and patient approach.

The goal is to gradually guide your leads through this communication process, starting with visibility, then building trust, and eventually fostering genuine connections.

Start Gradually

Initiate contact with new leads using the first level of communication, like advertising. This stage is about gaining visibility in your target market.

As you progress, slowly introduce more personal forms of communication like direct mail, email, and phone calls.

Follow Up

Consistency is key when nurturing leads. Regular follow-ups help maintain your presence in their minds.

However, it’s also crucial to assess whether a lead is worth your continued investment. If there’s no potential for conversion, it might be best to focus your energies elsewhere.

Evaluate and Reflect

Regularly evaluate your communication strategy to identify what’s working and what isn’t. Each level has its unique purpose and effectiveness. Reflect on your outcomes and consider if you’re utilizing the right tools for each situation.

Remember, implementing these levels is not a one-size-fits-all approach. It requires constant refinement based on feedback and results, but as long as you know your goal and audience and form genuine connections, you can build a strong communication strategy.

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These are the three types of agents your real estate organization needs to function properly and thrive: dependent, interdependent, and independent.

Each one brings a unique blend of skills, experience, and perspective to the table.

Having this diversity will guarantee smoother and easier daily operations and better results.

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But the question arises: Once you’ve got these top-tier talents on board, how do you ensure they stay? How do you cultivate an environment that not only retains but also nurtures these gifted individuals?  In this Team Building Podcast episode, Jeff shares his insights on how to find the right agents.

Dependant Agent

These agents are typically newer to the industry with fewer than ten transactions a year in, they are usually part of a supportive team, and they rarely work solo.

A dependent agent will generate under $5 million per year; their potential is immense.

They’re like sponges, ready to soak up knowledge, brimming with queries, and on the lookout for guidance and mentorship.

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Interdependent Agent

Next, we have the interdependent agent, who has more experience and has handled fifty to a hundred deals. They’ve been in the business for 2-3 years.

While they can fly solo with ease, they might choose to join a team, adding their wealth of knowledge to the collective brainpower. These agents are bringing in $5 million or more per year.

Independent Agent

Lastly, we have independent agents who can exist on an island if they want to.

They’re self-reliant, able to operate from anywhere – even their homes. They have more than five years of experience and bring well over $5 million per year.

These agents are always seeking to forge meaningful connections within the industry. Their autonomy, combined with their networking prowess, makes them a unique breed in the real estate world.

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Why Is It Important to Recognize the Type of Agent?

The importance of recognizing them is essential; It provides us with the roadmap to tailor our leadership approach effectively, honing in on the skills each agent needs to develop. As a leader, it is our job to improve their skill and give them the tools they need to become the best version of themselves.

The goal is to facilitate the growth of our employees, helping them transition from one type of agent to the next. For instance, if they’re currently dependent agents, we should strive to nurture their skills and confidence until they reach the level of interdependent agents and, eventually, independent ones.

Your Role as the Leader

However, it’s essential to remember that effective leadership isn’t solely about directing others; it’s also about introspection and personal growth.

Your capacity to lead is intrinsically tied to your own professional development. You can only guide others as far as you yourself have journeyed.

Therefore, continuous self-improvement is key. Strive to evolve into an independent agent, and don’t stop there. Keep pushing your boundaries, learning new skills, and broadening your understanding of the industry. As you grow, you’ll not only increase your capacity to lead but also inspire your team members to do the same.

So, how do you develop each agent the right way?

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Dependent Agents Grow and Attract Strategy

Defendant agents thrive under guidance; they need someone who makes the process with them. Make it a requirement to have interdependent or dependent agents to supervise them.

One vital aspect of this strategy is documentation for these agents. This encompasses everything from client interactions to transaction details. Having a well-documented record provides a reference point.

Continuous training is another cornerstone of this strategy. Regular workshops, seminars, and training sessions will enhance their skills, boost their confidence, and keep them updated on industry trends.

Lastly, it’s important to assign leads that align with their current skill set. This doesn’t mean limiting them to easy tasks; rather, it’s about providing them with opportunities that challenge them just enough to stimulate growth without overwhelming them.

Interdependent Agents Grow and Attract Strategy

Interdependent agents are unique in their approach to growth and attraction strategies. They often possess considerable expertise and confidence, which can be a double-edged sword.

While this self-assuredness can drive them to achieve great things, they also believe they don’t need as much training and want to do them all themselves.

To navigate this challenge, place them in situations where they can both share their knowledge and learn from others. This could involve collaborative projects or peer-led training sessions.

These agents often have a strong drive to take charge, which can be an asset when channeled appropriately. However, unchecked, this desire to control everything can lead to burnout or mismanagement and a mediocre job overall.

To avoid this, consider assigning a success manager to them. This individual can provide guidance, ensure they stay on track with their responsibilities, and help them delegate tasks effectively.

Finally, remember that interdependent agents value recognition. They want their efforts to be acknowledged and their successes celebrated. Make sure to give a shout-out and recognize their hard work.

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Independent Agent

Managing independent agents requires a nuanced approach that respects their autonomy while also ensuring they align with the organization’s objectives. One way to achieve this balance is by offering them a split structure. This model allows them to decide their level of involvement in various projects.

Complete autonomy doesn’t mean complete isolation. Even independent agents need support and resources to succeed. Ensure they have access to all necessary tools, technologies, and information. Regular check-ins can also help, providing a platform for them to share their progress, challenges, and ideas.

Remember that independence doesn’t equate to indifference towards rules. Independent agents may prefer flexibility, but they also understand the importance of guidelines. They don’t necessarily dislike rules; they dislike unnecessary restrictions. So, ensure your rules are clear, fair, and purposeful.

Start Team Culture Building Today

Don’t wait to build a strong team culture that attracts and retains top talent. Start today with ERS and take your team’s success to new heights.

Contact us now to learn how we can help you create a positive and thriving team culture.

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A good recurring presentation is essential to attract and retain top talent to your real estate business.

The recruiting process is a golden opportunity that many leaders and owners often overlook, but it is actually a key strategic time to showcase why your business is an ideal place to work.

In this Team Building Podcast episode, Jeff expands on how to craft an impactful recruiting presentation that leaves a lasting impression and persuades potential recruits to join your team.

Recruiting Presentation Template

Designing a recruiting presentation template is the first step. A template acts as a roadmap to guide your candidates through what they’re signing up for.

However, it’s essential to remember that every candidate and agent is different, bringing their own set of skills, aspirations, and challenges to the table.

Therefore, your template needs to be customizable, allowing you to tailor your presentation to each individual. This personalization not only demonstrates your attentiveness and adaptability but also positions your business as a solution to their specific needs.

Learn to Listen

One of the most potent tools in your recruitment arsenal is learning to listen genuinely. To build a powerful and lasting first impression, it’s crucial to understand that each interaction with potential candidates is not a one-way street. Instead, it’s an opportunity for meaningful dialogue where both parties contribute and gain.

When meeting with potential recruits, pay close attention to their struggles, aspirations, and what they’re seeking in a career and offer the solutions they are looking for.

By actively listening to their concerns and needs, you demonstrate empathy, respect, and genuine interest in their career journey.

Have a Learning Environment

In today’s competitive job market, providing opportunities for learning and growth is not just a perk—it’s a necessity.

Offer training and development programs designed to enhance their skills and industry knowledge. This could include on-the-job training, workshops, webinars, or even tuition reimbursement for relevant courses. By investing in their learning, you show candidates that you’re not just interested in what they can bring to your company today, but how they can contribute and thrive in the future.

Top talent is often drawn to companies that invest in their professional development, offering them tools to expand their skills, increase their knowledge, and advance their careers.

Let Them See the Action

One of the most effective ways to engage potential recruits is by inviting them into your organization’s inner workings.

Invite them to a team meeting, training, or event your organization hosts; let them witness firsthand the collaboration and passion that fuels your team.

By attending a team meeting or training, candidates get a glimpse of your organization in action. They can observe the dynamics of your team, the way you handle challenges, celebrate victories and collaborate on projects.

This real-time experience provides a tangible feel for your company culture, something that can’t be fully conveyed through words or pictures alone.

Have testimonials; these are the strongest part of the organization. Have volunteers on your team tell them. People like to share their experiences.

Meet Potential Colleagues

Inviting potential recruits to an event also gives them an opportunity to meet their potential colleagues. They can interact with people at different levels within the organization, gaining insights into the diverse roles and personalities that make up your team. This not only helps them envision themselves as part of the team but also reassures them that they’ll be joining an inclusive, welcoming environment.

Finally, inviting candidates to participate in these experiences can foster a sense of belonging even before they officially join your team. This sense of inclusivity can be a powerful motivator, making them more likely to choose your company over others.

Retention

Now, once you have attacked and hired top talent, what is next? A strong company with top talent isn’t just about hiring the best agents but about making them happy and comfortable in developing their skills, and retaining them in the company. How do you do it?

The best way to retain your team is to accomplish what you promise and show in your recruiting interview.

When you make a promise to your team, whether it’s about career development opportunities, work-life balance, or project outcomes, it’s crucial that you follow through. Consistently fulfilling your commitments demonstrates respect for your team members and their time, fostering a culture of trust and reliability.

By consistently delivering on your promises and fostering growth, you can help your team members evolve as professionals and as individuals.

This not only enhances their loyalty to your organization but also contributes to a positive and productive work environment.

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If your business is struggling to retain and attract talent. In that case, it is probably because you are not taking into consideration the most crucial aspect of your business: the work environment. Having a healthy and productive environment makes all the difference between a happy employee and an uncomfortable one.

In this Team Building Podcast episode, Jeff goes over the top things he did to change his team culture to one that is productive, happy, and always looking for growth.

The DISC Test

A team consists of individuals with diverse personalities, values, and behaviors. Understanding and embracing these differences is crucial for fostering a harmonious and effective work environment.

One popular framework for understanding and categorizing personalities is the DISC model. By creating diverse teams that have each personality type, they can achieve a balance that leads to better collaboration, increased productivity, and enhanced overall performance.

The DISC model divides personalities into four main types: Dominant, Influential, Steady, and Conscientious. Each type possesses distinct characteristics that shape their approach to work and interaction with others.

Team Culture: Weekly Meetings

To foster a strong team culture, it is crucial to establish regular communication channels where every team member has the opportunity to contribute and be heard. At Elite Real Estate Systems, team leaders and their staff have daily meetings to maintain top communication and avoid misunderstanding.

The idea of having weekly or daily meetings is also to make a strong bond between the team to create a safe and inclusive environment where everyone feels encouraged to share their perspectives.

This open communication allows for the exchange of diverse viewpoints, leading to more comprehensive decision-making and problem-solving.

Team Culture: Training

Training is a critical component of building a strong team culture that empowers individuals to excel in their roles and contribute to the overall success of the team. It goes beyond just equipping team members with the necessary skills; it also instills a sense of value and purpose, helping them understand their importance in achieving common goals.

Empowering Solutions-Oriented Mindset

Effective training programs focus on developing a solutions-oriented mindset within the team. By providing comprehensive training, team members are equipped with the knowledge and skills to tackle challenges and find innovative solutions.

Continuous Learning and Development:

Training should not be a one-time event but an ongoing process. Encouraging continuous learning and development within the team keeps them up-to-date with industry trends, technologies, and evolving best practices.

Type of Event To Build Culture: 

Spending time with people and getting to know them is the key to a strong team culture. Create opportunities for team members to spend time together, get to know one another on a personal level, and build trust. These shared experiences can be facilitated through various types of events.

The ERS team has recognized and recommended three main team-building activities and spaces where employees and leaders can get to know each other, network, and build trust.

Agents and Staff Only Events

Hosting events exclusively for agents and staff allows team members to bond and connect in a more relaxed setting. Consider organizing events such as a movie night or a BBQ where everyone can come together, unwind, and enjoy each other’s company outside the work environment. These events provide an opportunity for team members to engage in casual conversations, share common interests, and develop deeper relationships.

Event + One

Incorporating significant others into team events is a great way to extend the sense of community beyond the workplace. By inviting team members’ partners to join in activities like dinners, outings, or team-building exercises, you create an inclusive environment that recognizes and values the support system behind each individual.

All-Inclusive Events:

To foster a truly inclusive team culture, consider organizing events that involve a wide range of participants, including past clients, future clients, family members, and agents. These events can take the form of community gatherings, charity events, or social gatherings. By involving different stakeholders, you create an environment that promotes collaboration, networking, and shared experiences.

Team Culture to Retain Top Talent

Team culture is essential to retaining top talent because it creates an environment where employees feel valued, engaged, and motivated. A positive team culture fosters a sense of belonging and camaraderie, making employees more likely to stay with the company long-term.

When employees feel connected to their team and have strong working relationships, they are more inclined to invest their time and energy into their work.

Start Team Culture Building Today

Don’t wait to build a strong team culture that attracts and retains top talent. Start today with ERS and take your team’s success to new heights. Contact us now to learn how we can help you create a positive and thriving team culture.

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