Archives: Podcasts

If your business is struggling to retain and attract talent. In that case, it is probably because you are not taking into consideration the most crucial aspect of your business: the work environment. Having a healthy and productive environment makes all the difference between a happy employee and an uncomfortable one.

In this Team Building Podcast episode, Jeff goes over the top things he did to change his team culture to one that is productive, happy, and always looking for growth.

The DISC Test

A team consists of individuals with diverse personalities, values, and behaviors. Understanding and embracing these differences is crucial for fostering a harmonious and effective work environment.

One popular framework for understanding and categorizing personalities is the DISC model. By creating diverse teams that have each personality type, they can achieve a balance that leads to better collaboration, increased productivity, and enhanced overall performance.

The DISC model divides personalities into four main types: Dominant, Influential, Steady, and Conscientious. Each type possesses distinct characteristics that shape their approach to work and interaction with others.

Team Culture: Weekly Meetings

To foster a strong team culture, it is crucial to establish regular communication channels where every team member has the opportunity to contribute and be heard. At Elite Real Estate Systems, team leaders and their staff have daily meetings to maintain top communication and avoid misunderstanding.

The idea of having weekly or daily meetings is also to make a strong bond between the team to create a safe and inclusive environment where everyone feels encouraged to share their perspectives.

This open communication allows for the exchange of diverse viewpoints, leading to more comprehensive decision-making and problem-solving.

Team Culture: Training

Training is a critical component of building a strong team culture that empowers individuals to excel in their roles and contribute to the overall success of the team. It goes beyond just equipping team members with the necessary skills; it also instills a sense of value and purpose, helping them understand their importance in achieving common goals.

Empowering Solutions-Oriented Mindset

Effective training programs focus on developing a solutions-oriented mindset within the team. By providing comprehensive training, team members are equipped with the knowledge and skills to tackle challenges and find innovative solutions.

Continuous Learning and Development:

Training should not be a one-time event but an ongoing process. Encouraging continuous learning and development within the team keeps them up-to-date with industry trends, technologies, and evolving best practices.

Type of Event To Build Culture: 

Spending time with people and getting to know them is the key to a strong team culture. Create opportunities for team members to spend time together, get to know one another on a personal level, and build trust. These shared experiences can be facilitated through various types of events.

The ERS team has recognized and recommended three main team-building activities and spaces where employees and leaders can get to know each other, network, and build trust.

Agents and Staff Only Events

Hosting events exclusively for agents and staff allows team members to bond and connect in a more relaxed setting. Consider organizing events such as a movie night or a BBQ where everyone can come together, unwind, and enjoy each other’s company outside the work environment. These events provide an opportunity for team members to engage in casual conversations, share common interests, and develop deeper relationships.

Event + One

Incorporating significant others into team events is a great way to extend the sense of community beyond the workplace. By inviting team members’ partners to join in activities like dinners, outings, or team-building exercises, you create an inclusive environment that recognizes and values the support system behind each individual.

All-Inclusive Events:

To foster a truly inclusive team culture, consider organizing events that involve a wide range of participants, including past clients, future clients, family members, and agents. These events can take the form of community gatherings, charity events, or social gatherings. By involving different stakeholders, you create an environment that promotes collaboration, networking, and shared experiences.

Team Culture to Retain Top Talent

Team culture is essential to retaining top talent because it creates an environment where employees feel valued, engaged, and motivated. A positive team culture fosters a sense of belonging and camaraderie, making employees more likely to stay with the company long-term.

When employees feel connected to their team and have strong working relationships, they are more inclined to invest their time and energy into their work.

Start Team Culture Building Today

Don’t wait to build a strong team culture that attracts and retains top talent. Start today with ERS and take your team’s success to new heights. Contact us now to learn how we can help you create a positive and thriving team culture.

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Business presentations can be a game changer in the number of leads you get and the way your business retains and attacks top talent. Believe it or not, a well-done and professional presentation can change the perspective of the receiver.

So, How do presentations help you to get more business leads? In this Team Building Podcast episode, Jeff Cohn walks us through the process of crafting a lead-generator and talent-retaining presentation for your business to thrive.  

Business Presentation: The Power Slide

At Elite Real Estate, the whole team understands the importance of a compelling business presentation. That’s why they have customizable templates that allow the team to showcase what the organization can provide to consumers in a way tailored to their unique skills and each client’s specific needs.

The power slide should be designed to grab attention right from the start. Whether through eye-catching graphics, impactful testimonials, or real-world examples, the power slide must make your message resonate with your audience on a personal level.

Take Into Account the DISC Personality

Make sure to know who you are talking to. When it comes to delivering a powerful business presentation, understanding your audience is key.

The DISC personality is extraordinary for categorizing characters and making sure what the best strategy to present your services. The DISC personality assessment is a widely recognized method for understanding human behavior. It categorizes individuals into four primary personality types.

Dominance (D), Influence (I), Steadiness (S), and Conscientiousness (C). Each type possesses distinct characteristics, preferences, and communication styles. By recognizing these differences, you can tailor your presentation accordingly, maximizing its impact and relevance.

Example: C-personalities are analytical, detail-oriented, and systematic. They prioritize accuracy, precision, and logical reasoning. To effectively engage C-personalities, provide in-depth information, data-driven insights, and evidence of your organization’s expertise.

How to Show Your Business Presentation:

Always have a device ready and able to show your presentation, like an iPad or any other tablet. Make sure to download it in case there’s no internet connection.

Incorporate eye-catching images, infographics, and charts that visually represent your marketing strategies, highlighting what sets you apart from the competition. Visuals not only make your presentation more engaging but also help convey complex information in a digestible and memorable way. Maintaining an enthusiastic and positive tone throughout your iPad presentation is crucial. Infuse your content with language that conveys excitement, optimism, and possibility.

Be very clear and specific: Explain what a customer can expect and at what time frame, How you will sell and promote their houses, and be super clear with your fees and obligations.

Leave Behind a Printout for Review:

After delivering your engaging presentation, ensure that your potential clients have something tangible to refer back to. Leave behind a well-designed printout that summarizes the key points, benefits, and differentiators of your business.

This printout serves as a helpful reminder of your presentation and allows them to review the information at their leisure, but most importantly, they will remember you.

Business Presentation: Recruiting Talent

A recruiting presentation will be different than a possible customer one; In this one, you want to create an inviting environment for top talent.

Clearly articulate your unique value proposition during the presentation. Showcase the benefits and advantages of joining your team, such as access to exclusive resources, cutting-edge technology, a network of industry professionals, and a supportive community.

During a recruiting presentation, it’s crucial to give potential agents a clear understanding of what their day-to-day responsibilities will look like. Take them on a tour of your office, show them what they will do on a day, and what their responsibilities will be.

Formalize Your Process

Communication is key throughout the recruitment process, so setting clear expectations is important. Explain how and when candidates will receive updates and reassure them that their questions and concerns will be promptly addressed. By demonstrating your commitment to open and transparent communication, you build trust and create a positive candidate experience.

To showcase professionalism and establish credibility, emphasize your formal recruitment process during the presentation. Outline the step-by-step path for candidates to follow and what they can expect from your recruitment team. 

Start Owning the Power of Business Presentations

Are you ready to take your business presentations to the next level? Start owning the power of persuasive business presentations, and you will be surprised by how fast leads start closing deals with you. Contact us today to start growing your business.

What is the number one way to build team culture? What strategy can you implement that will make all of the difference? Keeping culture at the core is essential for your business to thrive and succeed because, at the end of the day, people are what makes an organization work.

In this Team Building Podcast episode, Jeff reveals how he made culture his compass and propelled his company to new heights.

He shares the key step he took to grow his company culture to become the fastest-growing real estate company in 2018! Learn how you can implement this strategy in your organization.

Jeff Story: Finding Business Success through Team Culture

Jeff’s story began in 2009 when he started his career as a full-time real estate agent; here is where he learned all the basics of the real estate world and grew a passion for it.

He got his own team together in 2011 and catapulted from 70 to a staggering 700 sales in just six years. But the story of Jeff’s success is not merely a tale of the hard work of a solo man. It’s a masterclass in building a winning team culture.

In 2018, Jeff’s team occupied the top spot in the world at Berkshire Hathaway as the fastest-growing real estate company. This wasn’t a stroke of luck or a twist of fate. It was the result of a carefully crafted team culture of success and relentless team-building efforts.

If it weren’t for his role and active steps in building a company culture and leadership in real estate, ERS would not be the company it is today.

Strategies To Build A Dominant Team

After reading The Dream Manager, Jeff understood what he needed to do in order to scale his team and grow his business: let his team dream far and wild.

But why is dreaming big so crucial within an organization? It’s simple. Dreaming big is what will keep your team happy, focused, and with a goal in mind; it will give intention to what they do. When people do things intentionally, the outcome is always better than when they are not.

However, it’s essential to understand that building a dominant team goes beyond providing cool office space or hefty paychecks. While these are attractive perks, they aren’t the bedrock of a thriving work environment. Instead, a positive work culture thrives on the happiness and fulfillment of its people.

After a lot of teamwork and team building culture, Jeff came to the realization that any company or business, especially in Real Estate, is not the final destination but a stepping stone that propels your team members toward their individual dreams and aspirations. 

This is why having a Success Manager, Dream Manager, Leader, or whatever title you want to give this role is essential. Because this role, whether it would be you or someone else, will make sure people keep dreaming big and having goals in mind.

The Success Manager

In this context, the success manager isn’t just a coach focused on performance metrics but rather a mentor who helps nurture personal and professional growth. Whether it’s offering life advice or financial coaching, the goal is to support your team in all facets of their lives,

A key aspect of being a successful manager is the desire to help individuals evolve into better versions of themselves. This involves fostering self-awareness and helping them reflect on their strengths, weaknesses, and aspirations.

Ultimately, your role as a success manager is to serve as a vehicle for your team members to reach their goals. You’re not just a leader driving the company forward but a facilitator, aiding your team in their journey. This way, your Team will make intentional choices and perform better at their job.

Have Vision Boards

So how do you make your team have goals and aspirations? How do you push them to be intentional in their job role?

A well-crafted vision board serves as a constant reminder of the steps needed to reach those goals. It keeps aspirations at the forefront, providing a source of inspiration and motivation whenever team members need it.

Vision boards are a powerful, tangible manifestation of your team’s goals and aspirations, so try to categorize them into different areas, such as business goals, personal hobbies, or career aspirations. This helps provide a clear, organized view of the various facets of their lives.

Have KPIs

Key Performance Indicators (KPIs) are more than just numeric goals. They serve as a tangible measure of your team’s progress toward the company and personal goals. Setting quantifiable targets creates a sense of accountability in your team members, ensuring each individual is fully aware of their responsibilities and contributions.

However, if you see a team member struggling to achieve a particular goal on their vision board, it’s crucial to pause and reassess. As a success manager, it’s your responsibility to facilitate this process. You could ask team members, “Which goal do you want to accomplish and remove from your vision board?” This question encourages them to focus on achievable targets and work towards accomplishing them.

Have Clear Growth Processes

In the journey of team growth, having clear systems and processes in place is necessary. These act as a roadmap, guiding your team toward their goals while ensuring consistency and efficiency in the business.

However, it’s essential to remember that these processes are reflective of your company’s vision and values. If a team member struggles to align with these processes, it may indicate a deeper issue. It could suggest that they’re either unprepared for the growth trajectory or perhaps not fully invested in the company’s vision.

This process can help identify individuals who may not be a good fit for your organization.

Start Growing Your Team

Now that you understand the importance of clear processes, it’s time to put this knowledge into action. Building a more robust company culture and growing your team doesn’t have to be an uphill battle.

Contact us today to learn how we can support you in this journey. Together, we can create an environment that nurtures growth, fosters shared aspirations and propels your team towards their goals. Want to learn how? Contact Elite Real Estate and start making your dreams come true.

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There are a lot of types of teams in the business world, and for real estate, community teams, rainmaker teams, CEO teams, and Navy Seal teams are the most common. Do you know which type of team you lead?

In this Team Building Podcast episode, our host, Jeff Cohn, dives deep into the top four types of teams and types of team members in the real estate business. Are you curious to know which team structure is most suitable for you? And, more importantly, how can you ensure a profitable business?

Community

In a community team, you typically find three or four individuals who come together to share overhead expenses and form a small, cohesive unit; these are usually small family businesses. While this model may seem appealing at first glance, it lacks long-term sustainability.

Jeff himself has personal experience with this team model as he started his real estate journey alongside his mom and family. Together, they divided their tasks and embarked on their entrepreneurial adventure.

However, it’s important to note that this team doesn’t hold much value if any member decides to leave the business.

While the community team model can function without a designated CEO or leader and allow team members to contribute equally, it may lack the necessary structure and direction needed to excel in the competitive real estate industry.

Rainmaker

In this team structure, the rainmaker takes center stage and handles the majority of the business and income-generating activities. They are the driving force behind the team’s success, handling the biggest deals and usually securing the highest income as well.

The other people are there as support team members and handle non-critical or less important tasks, which can lead to an imbalance in workload and responsibilities. This lack of equal distribution usually results in a less sustainable team dynamic.

As a consequence of the work dynamic, the team may experience a higher turnover rate as others feel undervalued or lack opportunities for growth.

One of the main shortcomings of the rainmaker team model is its heavy dependence on one individual. If the rainmaker is absent or unavailable, it becomes challenging for the team to maintain its sales momentum. So it is not a very sustainable or saleable business in the long run.

CEO

In this business model, the person who otherwise would be the rainmaker, becomes the leader or CEO. They shift their focus from working in the business to working on it, overseeing the operations, and guiding the team toward success.

In the CEO team, the leader’s presence is not essential for the business’s operation and success; this basically means that the company becomes sustainable and can grow without having the CEO there. The leader’s role becomes strategic and plans for the company’s future.

The team can be sold easily and seems more appealing to potential buyers since they don’t need to spend time working in the business.  If you aspire to implement this model and retire as a CEO, it’s crucial to consider the position you need to hire to ensure a smooth transition. Identifying the right individual to take over your role requires careful consideration of their skills.

After reading The Millionaire Real Estate Agent, Jeff successfully applied this model, retiring from his sales position and transitioning into a team leadership role.

Navy Seal

In this model, you have the freedom to choose your desired income level and charge clients accordingly for your expertise. By prospecting for leads 80% of the time and attending to those leads the remaining 20%, you can focus on generating high-quality leads and nurturing client relationships.

One of the key principles of the Navy Seal team model is delegation. You can distribute the rest of the deals and sales among your team members; they will do most of the work anyway, allowing them to take the lead and showcase their talents.

While you can decide what business to make and how to work with, the rest of your team keeps leveraging their skills and expertise, resulting in increased productivity and overall success.

Hybrid: CEO and Navy

In this model, you combine the roles of CEO and Navy in your real estate business. You basically take on 10 or 15 high-value clients per year, focusing on deals that are not only financially advantageous but also align with your strategic goals. By dedicating just a few hours a month to these select clients, you maintain your position as the leader of the company, prioritizing CEO tasks over your real estate agent responsibilities.

The hybrid CEO and Navy model allows you to strike a balance between working on real estate deals and fulfilling your overarching role as a visionary leader. This will maintain the company’s sustainability and saleability while still making some room for you to close deals and make some extra revenue.

Start Building a Strategic Team for Your Business

Imagine yourself in the future, outside the confines of the job market, where you have successfully built a thriving real estate team and are reaping the rewards of your hard work and strategic decisions. This is the vision we want you to embrace when deciding what type of team you want to work on.

By leveraging your existing client database and expanding your real estate team, you can position yourself for exponential growth and profitability. Want to learn how? Contact Elite Real Estate and start making your dreams come true.