Steve Sims on The Question We Don’t Ask Enough & Why We Shouldn’t Give Clients What They Want

Team Building Podcast

Underneath every client’s wants is a deeper emotional need and motivation – and it’s our job to discover and deliver it. The problem is: many entrepreneurs don’t go deep enough to truly discover what this is.

We ask our clients one question and forget that the power is in the third or fourth question. It’s impossible to create an impactful and powerful experience without knowing what truly drives our clients.

Today, we’re joined by an entrepreneur and author who has built his entire reputation around delivering high-value experiences that touch people at an emotional level.

How do we go above and beyond delivering a basic service? Why do we need to get comfortable with asking more questions?

In today’s episode, I’m joined by my co-host Renee Mueller and our guest, author of Blue Fishing, Steve Sims. He shares some of the most compelling stories in his book, how he went from bricklayer to entrepreneur, how to create client experiences that make us stand out.

Three Things You’ll Learn In This Episode

  • The most important decision we have to make if we want to succeed 
    If we want to be better, we have to audit who we surround ourselves with, and change the room we’re in. We shouldn’t be looking for cheerleaders, we need people who can push us and challenge us to be the best version of ourselves.
  • How to become irreplaceable 
    Giving our clients what they want is the very bare minimum we should be aiming for, and the quickest way to becoming replaceable. When we dig deep and really get to know what makes our clients tick, we’ll be able to unearth what they truly value and make that a part of the service we deliver.
  • Why we need to ask clients “why” a minimum of 3 times 
    People are embarrassed about giving you an answer that shows their vulnerability or exposing what’s really important to them, so they’ll first give us the answer they think we want to hear. ‘Why’ is a confrontational word that will ignite people in a different way, and reveal their true motivations.

Guest Bio-

Steve is the visionary founder of the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest. He is also a speaker, coach and author of Bluefishing: The Art of Making Things Happen.

For more information visit and follow @stevedsims on Instagram. Join Steve’s free Facebook group An Entrepreneur’s Advantage here. Renee Mueller is the owner of kwELITE Columbus. After earning multi-million dollar producer awards consistently over the years, she decided to open her own brokerage in 2018 with the intention of better serving her community, clients and agents. Today, she is the owner and developer behind Parkway Plaza, which houses a range of businesses including Premier Property Management and even Big Apple Bagels. To find out more, go to:

And to find out more about our upcoming event, visit:

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

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