How to Use Virtual Reality in Real Estate w/ Matt Johnson

Team Building Podcast

The real estate market is always undergoing changes, so to keep up with the times we have to embrace new technologies. Which technologies should we be taking advantage of? How can we use virtual reality to our benefit and is it really something we should be investing in?

In this episode, producer and 2019 co-host Matt Johnson joins us to discuss the possibilities for virtual reality use in real estate.

Takeaways + Tactics

  • Stay ahead of the curve. The future consumer will demand a virtual reality experience, so get involved in VR while it’s still under-utilized by other agents.
  • Use VR to show buyers properties that haven’t been completed yet. Very few people can look at a swatch of flooring or finishes and visualize the finished product – use VR to help them visualize the finished property.
  • To protect our commission percentage, we have to go the extra mile by offering a specialized service like VR. Don’t lose out on great results while trying to save money.

At the start of this episode, we discussed why the future client will want a virtual reality option when searching for a house. After discussing the costs involved in setting up a virtual reality room, we heard how Elite KW is helping agents in their market to set themselves apart.

We also discussed:

  • How virtual reality options can empower agents
  • Which ‘virtual tours’ have become laughable
  • Why agents need to see this as a worthwhile investment

Guest Bio-

Matt Johnson is the founder of Pursuing Results, a podcast launch and production agency that helps entrepreneurs use done-for-you podcasting to grow their audiences. Matt is the author of MicroFamous and is the host of the MicroFamous podcast. He is also a speaker and has delivered speeches to audiences across the US, Canada and Australia.

To find out more about Matt, head to

If you’re a builder and you’d like to take advantage to the $2500 offer for virtual reality renders mentioned on this episode, head to

Follow @jeffmcohn on Instagram

To schedule a free call with our Director of Growth To get email updates about new episodes go to To download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, go to

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