Leverage Your Way to Success w/ Will Penney

Team Building Podcast

Leverage Your Way to Success w/ Will Penney

As business owners, we have to leverage the activities that take up too much of our time. This way, we can focus on higher income-generating tasks. Leverage is a key aspect of a well-run organization.

Most successful team leaders would agree that we couldn’t achieve great results without the correct people in admin and support roles. With that in mind, how can we show our clients that we run the show when we’ve leveraged so many of our tasks?

Is it possible to stay in front of our clients, even if we’re not involved in every aspect of the transaction process?

In this episode, President of Penney Real Estate Co, Will Penney shares how to show our clients we’re still involved in our teams, even if we’ve leveraged many of our tasks.

Takeaways + Tactics

  • Be present
    It’s important for team leaders to be present at certain times in the sales process. Be sure to visit a property at least once before selling it, and check in at more formal parts of the process.
  • Leverage the right tasks
    When leveraging activities, we have to ensure we’re stepping out of the tasks that take up too much of our time. One of those activities is open houses – so hire a showing agent. Don’t worry about not being present at an open house – if anything, many clients feel more comfortable with a junior employee.
  • Build relationships
    Stay in front of people and build connections wherever possible. Real estate is a relationship business, so never turn down an opportunity to meet new people.

Guest Bio-

Will Penney is a Realtor® and President of the Penney Real Estate Co. Since earning his real estate license in 1988, Will has professionally overseen the purchase and/or sale of over $250,000,000 worth of local real estate.

He is a Certified Residential Specialist and in the Top 5% of Realtors, nationally, and was also a recipient of the OAR President’s Sales Club Pinnacle Performance Award from 2015-2017. Will is the highest rated Realtor® in Northeast Ohio on Zillow.

To find out more about Will, head to:



Links mentioned on this episode:


To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

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