Transcending Turbulence: Real Estate Lessons for 2024

Season 2Team Building Podcast

The new year is practically here, and this is the time to wonder: what are the most important real estate lessons for 2024? What are you ready to implement, and what are you planning on leaving behind?

On this episode of The Team Building Podcast, Jeff leaves the mic to Logan Boyce, Jon Ehrlick, and Alexandra Marchand, his colleagues from Montreal’s Elite Real Estate Group in Canada, and hosts of the Montreal Elite Unleashed Podcast

They will share the biggest takeaways from 2023, what they are implementing in 2024, and what things they executed this year that made a big difference in their team performance and results. 

Key Takeaways for 2023 

From 2020 up to 2022, it was a wonderful period to be working on real estate; houses were selling left and right, and things seemed simpler back then. 

But, as in any business, economy, technology, and trends change; and this year came with a new set of challenges. 

Even in this scenario, Logan and Jon, with their real estate team, manage to survive and even thrive in this difficult year. How did they do it?

Here are the main changes they implemented this year to have amazing results, thriving teams, and the ability to transcend turbulence.


Accountability is not just about feedback or pointing out what’s wrong with a team or an agency. It serves both as a mechanism for loss prevention and as a training tool.

By cultivating a culture of accountability, each team member understands their role and responsibilities, promoting a sense of ownership and dedication to success.

However, it’s important to lead by example, so you must hold yourself accountable at the same or highest standard that you hold your agents to. 

Having a Good CRM

A powerful Customer Relationship Management (CRM) system can work wonders with your leads. 

A CRM is a powerful tool that will allow you to nurture relationships, track interactions, and follow up effectively without being annoying to your clients. 

By leveraging a good CRM, you can streamline your operations, improve customer service, and boost your sales.

Implementing EOS

Entrepreneurial Operating Systems (EOS) can dramatically enhance your team’s efficiency. 

EOS provides a clear framework for defining roles, setting goals, and tracking progress. It reduces time wasted on unproductive activities and focuses on what truly moves the needle.

EOS does this by focusing on key elements that will help your business stay organized and effective: 

  • EOS provides a system for managing and tracking all aspects of your business. This can lead to improved productivity and efficiency.
  • The problem-solving model includes a method for identifying, discussing, and solving issues. 
  • EOS encourages open and honest communication within your team. This can lead to better working relationships and a more cohesive team.
  • Data-driven decisions are crucial. The use of data to guide decision-making can lead to more informed and effective decisions.
  • With EOS, you can forecast business outcomes more precisely, allowing for better planning and strategy development.
  • Sustainable Success: Ultimately, the main benefit of implementing EOS is that it sets your business up for long-term, sustainable success.

Giving People the Right Seats

Sometimes, agents in the wrong position can be damaging. Ensuring that your agents are in roles that align with their talents and provide room for growth can significantly boost morale and productivity. 

Remember, happy and comfortable agents are productive agents.

One-on-one Coaching for Leadership with ERS

Leadership coaching is an invaluable investment you should consider making in 2024 if you haven’t already. 

At ERS, we offer personalized coaching for leaders. In these sessions, we will equip you with the tools you need to maximize your team’s potential.

If this weren’t enough, we also hold team coaching sessions that you can implement; your team will learn all they need to become more thoughtful and productive agents. 

By refining your leadership skills, you can effectively guide your team toward achieving their goals.

Have clear objectives over the year; what are your goals? 

Having a clear vision of what you want to achieve over the year is crucial. As a thought leader, it’s essential to look beyond your personal goals and consider the collective aspirations of your team. 

By setting clear objectives, you can steer your team in the right direction and ensure everyone is working towards a common goal.

Implementing Real Estate Lessons for 2024

By adopting these strategic approaches, you’re effectively making your way for your business not just to survive but also to thrive in the upcoming year.

Stop wasting your time and money on strategies that don’t work. We are ready to help you get your business on track and reach your goals for 2024. 

Contact Elite Real Estate Systems today and start seeing the results you want for your business. 

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