When the real estate market softens, the people who invest in relationships survive. Going it alone is a sure way to have a harder time, but that’s avoidable.

If we take the time to set up partnerships and joint ventures, growing our businesses becomes easier.

What are companies missing when it comes to growth? Why do some companies still struggle? What is the value of symbiotic relationships and how do we create them?

In this episode, the CEO of Windsor Mortgage, Chris Vinson joins me to discuss how partnerships are beneficial in any industry, how it’s helped his team grow, and what exactly it is that consumers want.

Three Things You’ll Learn In This Episode

  • Keep it local
    Before expanding, how do we ensure we’ve explored every local option?
  • Focus on growing slowly
    As visionaries, we want all our implementers to keep up but we also don’t want them to break. How can growing slowly aid with this?
  • How a personal touch can make a world of difference
    How does a personal touch help us to stand out with clients?

Guest Bio

Chris Vinson is the mastermind behind the Mortgage Division at Plains Commerce Bank. From humble beginnings in 2001 to coaching mortgage professionals across the country, Chris has an undeniable passion to help others succeed. With two decades of experience, Chris has developed a team that produces over 5.6 billion in originations a year, focusing on customer experience and state-of-the-art technology.

Having a vision, drive, and passion for growing the mortgage industry, Chris, along with his mortgage team, has surpassed 25% regional market share and has been voted the Sioux Falls Local Best Mortgage Company for eight years running.

Sharing his success, Chris inspires and coaches his team of Mortgage Bankers along with CEOs and Loan Originators across the U.S. to ensure his team, along with the clients and community banks they serve have the tools needed to succeed.

Find Chris on LinkedIn @Chris Vinson

Find Chris on Facebook @Chris Vinson

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

To grow our businesses and help people succeed, accountability is key. The word has a negative connotation, but it’s not a bad thing. Holding people accountable is a necessary part of growth.

What accountability practices should we have in place to ensure everything in our business functions smoothly? How do we hold people accountable for best practices?

In this episode, I talk about the basics of holding your team accountable.

Three Things You’ll Learn In This Episode

  • Team alignment
    How do we ensure everyone within our organization is on the same page?
  • How accountability helps
    What does it take to become a better version of ourselves?
  • Holding accountability meetings
    How often should we hold accountability meetings with our teams?

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

When it comes to owning and running a real estate business, there are about a million things to think about, and our agents are at the top of that list. Leading a team that gets industry recognition doesn’t come easily, but it can be done.

How do we figure out the best fit for our business? Does having an in-house sales team help with success and expansion? What are the numbers involved when it comes to agents, leads and lead conversion?

In this episode, I am joined by Dave Friedman of the Dave Friedman Team to talk about what it takes to lead a successful team and what he does to ensure that he gives value back to the people who bring value to his world. We also talk about his appearance on the show House Hunters and he gives us a behind-the-scenes peek at what it was like to be on the show.

Three Things You’ll Learn In This Episode

  • How to keep great agents in our world
    How do we keep the people that bring value to our world?
  • Why agents drop below certain thresholds
    Why do some agents drop below certain thresholds and how can we as team leads help them? Can we assist with the feeling of burn out?
  • In-house sales teams
    Having an in-house sales team can be a lot of work but with the right systems and strategies in place, can it prove to be immensely valuable?

Guest Bio

Voted Best Realtor and top finalist every year since 2013, it is easy to say that Dave Friedman is committed to his work. These prestigious awards, given to one Realtor out of more than 6,000 in the area, have been earned by Dave. He has been named a Top Producing Realtor for 19 plus years and is the #1 team in the Charleston tri-county area by both families served and volume. He’s also been featured on HGTV’s show House Hunters. Dave has closed over 1,500 transactions over his 19+ years in real estate, earning countless raving fan reviews. He works hard to get the deal a buyer is looking for and averages $10,000 more savings for buyers than the average realtor. Dave sells 95% of his listings within 7 days, and for 100% of asking price for sellers. This exceeds the area averages putting $6,800 more in a seller’s pocket and selling it 43 days faster than the average Realtor.

As the owner of one of the top real estate teams in Charleston, Dave has proven that he has what it takes to find or sell your home. Dave has spent the past 19+ years analyzing the home buying and selling process for his clients. He has dedicated his time to streamlining the process and improving the results. Dave surrounds himself with the leading experts in the field and is committed to continuing education so that he can always ensure he’s offering the best advice and information for today’s market. Part of Dave’s business philosophy is that it’s better to be great at one thing than to be okay at several things. That’s why Dave has hired a team of experts to work alongside him, from client care coordinators to closing experts, photographers, stagers, to professional writers. Dave’s clients know they are always receiving top-notch professionalism and expertise.

Visit https://davefriedmantv.com.

Find the David Friedman Team on LinkedIn @Dave Friedman Team.

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

A lot of agents are finding themselves falling into the leads trap – spending money in all the wrong places without getting any real value or seeing much success. There could be easier and more cost-effective ways to generate leads and build long-term relationships.

Should we treat purchased leads as something supplemental?

In this episode, Team owner at Prosperity Group Andrew Vose joins me to discuss lead generation, relationships, and how they fit in with lead generation. Andrew also shares his story about how he overcame 200K in real estate investment debt and why he never stops learning.

Three Things You’ll Learn In This Episode

  • The value you bring vs the value you take
    The more value we bring, the more profit we keep, and vice versa. How do we ensure that we are on the right end of the relationship to extract the most value?
  • Options for lead generation
    What are some of the best options for lead generation in 2023?
  • Get to know your client
    Andrew treats every conversation with a client like a first date where he gets to know them and what they want. Why is it so important to get all the information you can before moving forward?

Guest Bio

Andrew Vose is a Realtor, Coach, and Team Owner at Prosperity Group brokered by LPT REALTY. As a young entrepreneur, Andrew was fortunate enough to succeed in building a profitable business in the travel industry.

Andrew has been in the real estate industry for 4 years and has sold 600+ houses in that short time, earning over $ 3.5 million in commissions both individually and through his expert team. He prides himself on being a master of building relationships and maintaining them.

Find Andrew on LinkedIn @Andrew Vose

Find Andrew on Facebook @AndrewVoseSellsColoradoSpringsRealEstate

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

When it comes to launching and scaling a business, recruiting is mission-critical. Agents need to be a good fit for the business and vice versa or else no value will be added to the business or to the agent.

We need to have an idea as to why an agent should join our team and the absolute value they bring.

In this Team Building training episode, I talk about agent recruitment and retention, how to figure out which agents are a good fit, and the number one call to action that agents gravitate towards.

Three Things You’ll Learn In This Episode

  • The common sense behind recruiting
    What are some of the basics every leader should know when it comes to recruiting?
  • Self-awareness as a recruiter
    Recognizing exactly what we have to offer as leaders can change the way agents see us. What do we have to offer to agents that other brokerages don’t?
  • Top 3 ways to recruit
    What are some of the tried and tested methods that agents gravitate toward when being recruited?

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram

https://podcasts.apple.com/mx/podcast/leads-have-nothing-to-do-with-luck-the-secret-to/id1136877230?i=1000607815407&l=en-GB

When it comes to generating and converting leads, there’s no such thing as getting lucky. A lead doesn’t just land in your lap out of thin air, it’s a culmination of doing all the right things in the past. Once we start tracking what we’re doing, we can see what’s working, and the value of incubating a lead over a longer period of time.

A good lead conversion system has to be able to accommodate and engage with people on different timelines, whether they want to sell in 2 months or 2 years.

How do we perfect our lead conversion so that we stop being subject to the market? In this episode, we invite you to our team training where we share why conversion is the key to profitability.

Three Things You’ll Learn In This Episode

  • The power of archived leads
    How do we get more people to return to our website and maintain a connection with us?
  • How to incubate a lead
    Why is it crucial that we meet a lead face to face, even if they are many months out?
  • You haven’t earned the right to be picky about leads yet
    When can an agent truly be in a position to turn down business?

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram

For a team leader with an intention for growth, bringing agents into our world has to be top of mind, but it’s not just about bringing anyone into our world, it’s about finding and attracting the right people.

How do we decide who is a good fit during the hiring process? When should we consider hiring in our business cycles?

In this episode, I talk about recognizing who you need to recruit, strategies for recruiting as well as compensation for agents and how it can add value to your business.

Three Things You’ll Learn In This Episode

  • Screening potential candidates
    What methods can we use to ensure that we bring the right people into our ecosystem?
  • Ways to meet and recruit new people
    How do we compel potential agents that we want to recruit to join our team?
  • Competing with other businesses
    How can we compete with other businesses and offer more value when it comes to recruiting agents? How do we stand out from the rest?

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

Real estate investing may be growing exponentially, but there is still plenty of room for expansion, especially when we deepen our understanding of lending strategies. Once we learn how to deploy loans effectively, we can grow our portfolios.

What are some of the opportunities that are available to us when it comes to loans? Can we actually invest without full capital?

In this episode, commercial mortgage broker and professional Sanat Bhandari joins me to discuss multifamily investing and what opportunities are available for savvy investors.

Three Things You’ll Learn In This Episode

  • No capital? No problem
    There isn’t a need for huge capital anymore. What are some of the options when it comes to investing when you don’t have the capital you need?
  • Asset classes and which to invest in
    There are many different asset classes we can invest in but how do we figure out which one will benefit us the most?
  • Resources for multi-family investing
    There are thousands of resources to aid with investing but which ones bring the most value?

Sanat Bhandari is a commercial mortgage broker. Sanat was born and raised in India

but resides in Omaha, Nebraska.

Visit https://www.aksarbenmortgage.com/sbhandari or reach Sanat via text at (510) 857-4716.

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

In a world where so much technology promises to solve our business problems, it can be difficult to figure out which tools are truly helpful and which ones aren’t.

For real estate agents, teams, and brokerages, there are millions of tools and resources available to us, but not all of them give us the results we want, even with effort and consistency.

What are some of the tools and systems that we should be taking advantage of? Can it provide real value?

In this episode, Director of Operations & Marketing at Elite Real Estate Systems Kathryn Nizzi joins me to discuss the tools, resources, and systems that Elite Real Estate Systems has tried and tested and how they can benefit you.

Three Things You’ll Learn In This Episode

  • The key to getting the most out of technology
    Even the best tech tools will fall flat if we’re not consistent. How do we make sure we’re not dropping the ball on that front?
  • Tried and tested methods and systems
    How do we figure out if a specific method or system works for us?
  • How to keep growing
    What kind of tools can you access through ERS to achieve your goals?

Kathryn Nizzi is the Director of Operations & Marketing at Elite Real Estate Systems.

Find Kathryn on LinkedIn @Kathryn Nizzi or email kathryn@eliterealestatesystems.com

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.

And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.

Lead generation is important in real estate, but many forget that what comes after is equally, if not more, important. Lead conversion should get as much of our attention because it’s what we do with our leads that will determine our success.

How do we ensure we stay on top of the game when it comes to converting leads?

What are some of the approaches we can take to ensure a high success rate?

In this episode, I talk about the proven strategies for lead conversion and how to lead your agents to convert at a high level.

Three Things You’ll Learn In This Episode

  • Trust and its role in relationships
    A relationship without trust is meaningless, how do we build and maintain the trust between agent and client?
  • The importance of consistent communication
    How often should we follow up and communicate with clients?
  • How to make lead conversion easy
    Lead conversion can be fulfilling if the approach and systems behind it are correct. What are some of the best strategies for lead conversion?

To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.