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Lead generation is important in real estate, but many forget that what comes after is equally, if not more, important. Lead conversion should get as much of our attention because it’s what we do with our leads that will determine our success.
How do we ensure we stay on top of the game when it comes to converting leads?
What are some of the approaches we can take to ensure a high success rate?
In this episode, I talk about the proven strategies for lead conversion and how to lead your agents to convert at a high level.
Three Things You’ll Learn In This Episode
Trust and its role in relationships A relationship without trust is meaningless, how do we build and maintain the trust between agent and client?
The importance of consistent communication How often should we follow up and communicate with clients?
How to make lead conversion easy Lead conversion can be fulfilling if the approach and systems behind it are correct. What are some of the best strategies for lead conversion?
To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.
Property management can be extremely rewarding if done correctly. However, if it’s not systemized, it can have the opposite result. We have to ensure that all parties involved follow through with the processes that are put in place for seamless management.
What are some of the things every property manager should know when it comes to these processes? How can we execute this service correctly so that we get maximum results with minimum effort?
In this episode founder and owner of RentWerx Brad Larsen and Real Estate Broker/ Owner at kwELITE Renee Mueller join me to discuss the future of property management, the processes involved in property management, and key points every property manager should know.
Three Things You’ll Learn In This Episode
The process behind property management There are many systems in place that make property management work. How do we ensure that these systems are implemented for maximum results?
What you need to make property management work for you What are the numbers we need to reach in order to make the most profit from property management?
How to go after an emerging opportunity in property management How can we solve the problems of reluctant landlords?
Guest Bio
Brad is the Founder of RentWerx, in San Antonio, Texas managing 1,000+ single-family homes with 35+ staff members. In 2017, Brad started the Property Management Mastermind Podcast, created the Property Management Mastermind Facebook Group, started the Biz Dev Mastermind Consulting Service, and started the Property Management Mastermind Conference. Brad has been a NARPM® Member since 2014, as well as a presenter, speaker, and exhibitor at NARPM Conferences. He also served as the NARPM Accounting Standards Committee Chair in 2018 and has most recently been accepted as a NARPM-certified instructor.
Renee Mueller attended the University of Omaha after graduating from Columbus High School in 1997, studied Marketing and Hotel Management, started investing in real estate in 2000, and became licensed as a Real Estate Agent that same year! Renee went on to earn the C.R.S. (Certified Residential Specialist) designation, the Certified Luxury Home Marketing Specialist (CLHMS) designation, and G.R.I. (Graduate of Realtors Institute). Earned multi-million dollar producer awards consistently over the years and in 2018 made the decision to open her own Brokerage to better serve the community & clients, and to coach and train agents to run their own businesses!!
In 2018, Developed and owns Parkway Plaza, which houses kwELITE, Aksarben Mortgage, Aksarben Insurance, Aksarben Property Management, Omnia Development Corp, Charter Title & Escrow, and Big Apple bagels! In 2020, she partnered with Jeff Cohn to open kwELITE, Keller Williams and they now have 8 expansion locations in NE.
To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.
And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.
In this business, it’s easy to treat a contact as one opportunity and to discard it when the transaction ends. But one data point can be a node for multiple interactions. If we extend its life cycle, it can turn buying and selling one home into different verticals and transactions for years and even decades.
How do we use technology to unlock the lifetime value of a client?
In this episode, Chief Experience Officer at Fusion Growth Partners, Kyle Baack joins me to talk about magnifying the value of one data point, and we share an exciting announcement about what’s coming to ERS.
Three Things You’ll Learn In This Episode
Coming soon…Powered by ERS How are we partnering with real estate teams to help them maximize their profit?
How to use tech to create efficiencies Can real estate teams remain profitable without leveling up on technology?
The most powerful asset in any real estate organization Outside of selling homes, what other pieces of value can we offer to consumers?
Guest Bio
Kyle Baack is the Chief Experience Officer at Fusion Growth Partners, and an executive at Powered By ERS, our real estate marketplace (still in beta). He is an experienced leader with a demonstrated history of international business and technology.
To get in touch with Kyle, send an email to kbaack@gmail.com.
To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.
And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.
Driven, successful entrepreneurs have a natural disposition to go from goal to goal without much thought about how they feel. Simply put: we’re amazing at achieving, but fall short of actually being fulfilled.
This approach inevitably leads us to a roadblock or even a crisis that forces us to change our programming so that our feelings become part of the way we set goals.
How do we push past the roadblocks, and pivot toward authenticity and true fulfillment?
In this episode, mindset coach and author of The High Achievers Guide and host of Musings of a High Achiever, Maki Moussavi talks about her career in genetics and where goal setting goes wrong for successful people.
Three Things You’ll Learn In This Episode
The surprising connection between the world of genetics and coaching Why do moments of crisis require an educated outside perspective?
Goal setting is broken How do people find themselves unhappy, even though they’ve achieved all they wanted to?
The trap of social media In order to set fulfilling goals, we have to work past the things we do for validation, but how do we do that?
Guest Bio
Maki Moussavi is a mindset coach and author of The High Achievers Guide and host of Musings of a High Achiever. She helps successful, unsatisfied leaders catalyze empowering change to create a more satisfying, meaningful life.
Maki pushes her high-achieving clients to explore why they drive themselves to depletion and understand why a sense of fulfillment continues to elude them. A fearless truth-teller and fierce advocate, she helps them discover personal insights that empower them to move forward with intention, integrity, and purpose.
Buy her book “The High Achievers Guide” on Amazon.
To get a free 30-minute call with Maki, rate and review her podcast or buy her book and send a screenshot to maki@makimoussavi.com.
To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.
When team leaders step out of production, the time we get back allows us to focus on being the visionaries, growth hackers, and lead marketers for our businesses. We have to facilitate an effective process for generating the leads that feed our agents at the highest level.
What strategies can we use to engage with our spheres? How do we use the time we get back as leaders to move our businesses forward?
In this episode, I’m joined by real estate coach, Nick McLean, owner and CEO of Nick McLean Real Estate Group. He shares the meat and potatoes of their Google Adwords and sphere engagement strategy.
Three Things You’ll Learn In This Episode
The power of knowing our numbers What metrics do we need to be tracking obsessively as team leaders?
Finding ancillary opportunities What kind of profitable businesses can we run parallel to our real estate teams for maximum vertical integration?
How to engage an email list of 33,000 How do we increase our email conversion by connecting what’s happening outside of real estate with our industry?
Guest Bio
Nick McLean is a real estate coach and owner/CEO of Nick McLean Real Estate Group. He is a former wildland firefighter, ice road trucker, Boeing 747 flight crewmember, and competitive XC Mountain Bike Racer.
Nick McLean Real Estate was formed in 2012 in Wenatchee, WA serving a population of under 100,000 people. The creator of the squadron team model, Nick’s team sells over 500 homes a year and $250,000,000 in sales volume. Nick has dedicated his focus to training agents each morning as the number one lever for the growth of the organization.
To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.
And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.
The most important and profitable activity for an active agent is prospecting, especially in a softening real estate market, like the one we’re in right now.
Whether we’re leading new or seasoned agents, we need a systematic methodology for reaching out to people, having conversations, and managing client relationships.
How do we build the confidence of new agents so they can generate leads from their sphere? What lead buckets should we consider investing in?
In this episode, we’re kicking off our 2023 coaching topic – lead generation.
Three Things You’ll Learn In This Episode
How shifts affect our leads What does the move to a more neutral market mean for lead generation?
The first step in an effective lead gen strategy Why do we need a central place for all our contacts and relationships?
Return on time Money isn’t the only consideration we need to make with lead generation. How do we find the least expensive leads that take the least amount of time to convert?
To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.
And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.
In business, we are well aware that bringing on more people is the key to freedom and profitability, but we’re unprepared for the hardships that come with actually growing a team.
Once people start coming into our world, we often realize that we don’t have a template or formula for hiring, onboarding, setting expectations, or dealing with bad hires.
How do we become bigger, better versions of ourselves so we can be great leaders? What mistakes do leaders make?
In this episode, co-founder of Cardone Ventures and author of “TeamWork: How to Build a High Performance Team of Any Type,” Natalie Dawson shares her template for leading a team.
Three Things You’ll Learn In This Episode
The interview process How do we test for technical skill, culture, and core values?
Where to locate good candidates Do leaders struggle with talent because they are looking for it outside the company instead of cultivating it internally?
The danger of allowing a bad hire to stay too long Can the damage of a bad hire infect even the best and most loyal people on the team?
Guest Bio
Natalie Dawson is the co-founder of Cardone Ventures and author of “TeamWork: How to Build a High Performance Team of Any Type.” She is an expert in developing people and building scalable teams. She has interviewed, hired, trained, and led thousands of employees over the course of her career.
Cardone Ventures is a management consulting, joint ventures, and private equity firm that helps business owners achieve their personal, professional, and financial goals through their business growth.
With no cost of capital and no outside investment, in 30 months Cardone Ventures has generated 60 million in revenue and over 30 million in EBITDA. Natalie is responsible for the operations and finding, hiring, aligning, developing, and retaining the team that allows the business to scale profitably.
Having attended the London School of Economics, Natalie uses her unique blend of operational and financial skill sets to align employees with the business objectives–for measurable returns on investment. She is a #1 Amazon bestseller for her book “TeamWork” which details exactly how she has built a highly engaged, highly aligned, high-performance team in order to accommodate the business opportunity and growth.
To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.
If you’re listening to the media messaging around the real estate market, it’s impossible to sell a ton of homes right now. As a result, there are a lot of agents complaining, crying and even thinking of throwing in the towel, but in many markets homes are still selling and inventory is even up.
In any so-called down market, there are agents who maintain a high level of production…why can’t it be you and your agents?
We can choose to ignore the negative voices and hit our goals or use them as an excuse not to work hard. How do we make the obvious right choice?
In this episode, I’m joined by entrepreneur, author, and the CEO of Watters International Realty, Chris Watters, and CEO of Real Synch, Scott Sillari to discuss why a lot of the talk about the market is just noise, and what you need to be focusing on.
Three Things You’ll Learn In This Episode
The one tool that skyrocketed Chris’ lead volume How can “middleware” reduce your admin costs and make your team more efficient?
What you’re not hearing about the market Is it going to be a better market because so many agents are slacking or even opting out of real estate altogether?
Why the agent is still the linchpin of the real estate transaction How easy is it for tech to replace the value and purpose of a great agent?
Guest Bio
Chris Watters is an entrepreneur, author, and CEO of Watters International Realty. He has been a trusted real estate advisor to over 3000 families across Central Texas for the past 15 years, giving him a level of market expertise that indirectly creates an enormous competitive advantage for his clients.
Watters’ has been recognized by Inc5000, Wall Street Journal, and several local publications as the top broker in Central Texas. His clients are getting their homes sold for up to $50,000 more than the average agent. Chris holds multiple advisory roles in technology and real estate investment companies. His personal goal is helping to create positive and lasting change to enhance the consumer experience.
Scott Sillari is the CEO of Real Synch, a real estate workflow automation software company. Built-in collaboration with residential real estate brokers and teams, Real Synch uses tailored integrations and automation to help teams of all sizes save time, lower costs, and lose the headaches of working within multiple systems.
Scott is a residential real estate pro with 10+ years of sales and business development success, selling marketing and integration services to thousands of Real Estate teams all around the world.
To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.
And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.
When you go from agent to team leader, you would think that the days of dedicating time to generating leads, finding value, and serving clients are behind you – but that’s far from reality.
The truth is, lead generation never stops, we’re just serving an entirely different client base – our own agents. To keep our teams profitable, we must keep pouring into our people and coaching them to be their best.
What does this shift look like, and what key mindsets need to guide how we operate as leaders?
In this episode, entrepreneur, founder, and CEO of Montreal’s Elite RE Group and Coach at Elite Real Estate Systems, Logan Boyce shares the path he took to build a real estate business that runs on autopilot.
Three Things You’ll Learn In This Episode
The danger of staying in production too long Can we be effective as leaders if we’re in direct competition with our agents?
Why leaders create unnecessary frustration for themselves If we keep expecting to be exactly like us, we shrink the pool of agents available. How do we shift our mindset so we can empower more people?
The true purpose of a team leader When we get out of production, where do we reinvest that time and energy?
Guest Bio
Logan Boyce is an entrepreneur, founder, and CEO of Montreal’s Elite RE Group, President of Flip Your City, and director of Sales & Coach at Elite Real Estate Systems.
To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.
And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.
A successful real estate team doesn’t just maximize our income now, it can also fetch a high price when we decide to exit. What are purchasers looking for in a team they want to acquire?
Many factors go into the long-term value and marketability of a real estate team, but there are steps we can take to maximize it well in advance.
In this episode, consultant, speaker, and co-founder of REAL Trends Steve Murray shares how to set yourself up for a profitable exit.
Three Things You’ll Learn In This Episode
Why building a valuable team feels counterintuitive
One key factor purchasers consider is the extent to which the owner is involved in the day-to-day operations and business generation. What’s the ultimate test of our team’s ability to run without us?
The impact shifts have on real estate acquisitions
How does a drop in unit sales and decreasing margins across the country affect how purchasers approach buying a team or brokerage?
How acquisition deals are structured
Why are thriving teams in high demand for buyers?
Guest Bio
Steve Murray is the co-founder of REAL Trends and a partner in REAL Trends Consulting. He has 44 years of experience in the residential brokerage industry. REAL Trends Consulting is the leading firm in residential brokerage throughout the U.S. and Canada with specialties in valuation, mergers and acquisitions, business analytics, and senior management consulting.
REAL Trends Consulting has completed over 3,600 client assignments for brokerage firms in the last 34 years and has closed over 810 brokerage mergers and acquisitions with an aggregate value exceeding $13 billion.
Murray speaks frequently at industry conferences on trends in the housing and residential brokerage industries and has assisted national, regional, and local real estate companies in strategic and business planning.
For more information, send an email to smurray@realtrends.com.
To Download two free PDF’s: Jeff’s Business Plan and his Lead Generation Guide, Click Here.
And if you’d like to keep up-to-date with Jeff, follow @jeffmcohn on Instagram.
